Marriott International
Marriott International is hiring: FLEX Manager, Media Planner in Bethesda
Marriott International, Bethesda, Maryland, United States
Job Description
This is a temporary position.
As a FLEX Manager, Media Planner, you will play a pivotal role in managing and optimizing media planning and execution for Marriott's internal business units. In this role you will be responsible for overseeing key internal stakeholder relationships, developing strategic media plans, and executing campaigns that support Marriott's marketing and commercial objectives. You will work alongside cross-functional teams to align media strategy with business priorities, ensuring seamless execution and measurable outcomes. This role requires strong collaboration across teams to deliver data-driven media strategies and campaign optimizations for a portfolio of Marriott initiatives. We are seeking a highly-motivated individual to join our business.
You will partner with internal stakeholders to understand strategies & business objectives, build cohesive and innovative media plans, and triage campaign execution. Acting as a key liaison between internal lines of business, marketing teams, and external agencies, you will ensure the smooth execution and performance tracking of campaigns across digital channels. You will work at both the account and brand level, managing forecasting, budgeting, and performance analysis while providing strategic and tactical media planning support. Additionally, you will monitor and present success metrics to internal Marriott stakeholders, offering insights that drive continuous improvement. You are someone with a growth mindset who thrives in a fast-paced environment. You are naturally curious and stay current on the MarTech/AdTech ecosystem, digital marketing trends, and evolving media strategies.
CANDIDATE PROFILE
Education and Experience Required
Education and Experience Preferred
CORE WORK ACTIVITIES
Primary Activities
Managing Responsibilities with Stakeholders
Managing Profitability
The pay range for this position is $44.90 to $54.66 per hour.
FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
This is a temporary position.
As a FLEX Manager, Media Planner, you will play a pivotal role in managing and optimizing media planning and execution for Marriott's internal business units. In this role you will be responsible for overseeing key internal stakeholder relationships, developing strategic media plans, and executing campaigns that support Marriott's marketing and commercial objectives. You will work alongside cross-functional teams to align media strategy with business priorities, ensuring seamless execution and measurable outcomes. This role requires strong collaboration across teams to deliver data-driven media strategies and campaign optimizations for a portfolio of Marriott initiatives. We are seeking a highly-motivated individual to join our business.
You will partner with internal stakeholders to understand strategies & business objectives, build cohesive and innovative media plans, and triage campaign execution. Acting as a key liaison between internal lines of business, marketing teams, and external agencies, you will ensure the smooth execution and performance tracking of campaigns across digital channels. You will work at both the account and brand level, managing forecasting, budgeting, and performance analysis while providing strategic and tactical media planning support. Additionally, you will monitor and present success metrics to internal Marriott stakeholders, offering insights that drive continuous improvement. You are someone with a growth mindset who thrives in a fast-paced environment. You are naturally curious and stay current on the MarTech/AdTech ecosystem, digital marketing trends, and evolving media strategies.
CANDIDATE PROFILE
Education and Experience Required
- Bachelor's degree in Finance, Economics, Marketing, or related field
- Three or more years of experience in digital media, marketing, or media planning, with a background in advertising, media strategy, or account management.
- Strong project management skills, with the ability to juggle multiple projects, prioritize tasks, and execute media campaigns from launch to completion.
- Familiarity with display, search, and social advertising and an understanding of key considerations & priorities when planning media investments across digital channels.
- Knowledge of media activation across multiple digital channels, including paid search, paid social, programmatic, owned digital, etc.
- Strong relationship-building skills, with a proven ability to work cross-functionally and collaborate with internal and external stakeholders.
- Strong interpersonal and presentation skills as well as demonstrated ability to present insights and recommendations to senior management.
- Possess a combination of project management and collaboration skills, structured strategic thinking, strong analytical ability, and a passion for new ideas.
- Understanding of advertising sales and margin objectives.
- Understanding of media investment strategies, budgeting, and performance measurement.
- Proactive working style with proven ability to collaborate broadly with cross-functional teams to get results.
Education and Experience Preferred
- Master's degree in business/technical field or MBA
CORE WORK ACTIVITIES
Primary Activities
- Serve as a relationship manager for internal Marriott stakeholders, overseeing media planning and execution to support business objectives.
- Work closely with internal teams to understand their needs and objectives, and then create and refine media plans, including campaign scheduling, budgeting, creating target audiences, etc.
- Support annual planning process, quarterly campaign reviews, forecasting and regular performance check-ins with internal stakeholders.
- Manage all day-to-day campaign details for assigned initiatives and act as main point of contact for internal stakeholders and agency partners.
- Provide clear and complete direction to cross-functional members and teams to design and kick-off the planning process.
- Collaborate with internal Ad Ops teams to develop and execute media campaigns across multiple channels, ensuring alignment with broader business & marketing goals.
- Collaborate with Reporting & Insights teams to deliver performance reports to internal stakeholders.
- Collaborate with Finance and Billing teams to manage media investment reconciliation, invoicing processes, and budget tracking.
Managing Responsibilities with Stakeholders
- Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
- Update stakeholders on key initiative wins and opportunities, respond to concerns, and solicit feedback. Engage leadership to develop and execute action plans to address gaps.
- Assist direct reports in building and maintaining stakeholder relationships as business partnerships.
Managing Profitability
- Work with teams to develop an operational strategy that is aligned with the brand's business strategy and leads its execution.
- Review and audit expenses.
- Review reports and financial statements to determine performance against budget
- Monitor performance against revenue goals.
- Coach and support team to manage expenses and controllable expenses.
The pay range for this position is $44.90 to $54.66 per hour.
FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.