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Laguna Source

Senior Manager, Global Automotive Public Relations, Expat in South Korea Job at

Laguna Source, Detroit, MI, United States, 48228

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Senior Manager, Global Automotive Public Relations, Expat in South Korea

This exciting opportunity based in Seoul, South Korea. The team oversees communication strategy and execution, playing a crucial role in enhancing brand awareness and positioning in international markets. You will be responsible for managing public relations activities, including distributing news about new products, awards, and innovations to the Global media. Your responsibilities will also include:

  • Developing and executing global PR strategies to enhance the brand’s awareness in international markets.
  • Formulate and implement global PR strategies to increase presence in key markets.
  • Collaborate with internal teams to align PR activities with broader marketing objectives and adapt strategies to fit local markets and media landscapes.

International Media & Sponsorship Management (40%):

  • Establish and manage partnerships with global media organizations such as CNN, BBC, Financial Times, WSJ, NY Times, Reuters, AP and secure sponsorship opportunities with major international publications.
  • Coordinate media campaigns and negotiate agreements that elevate the brand’s global profile.

Media Relations & Press Releases (20%):

  • Develop and distribute press releases about latest products, awards, and technological innovations.
  • Build and maintain strong relationships with domestic and international media outlets to ensure consistent and accurate brand coverage.

Preferred Candidate Background and Expertise:

  • BS or MS degree in Communications, Public Relations, Journalism, English, Marketing or Business.
  • 8+ years of experience in public relations or communications, particularly in international markets. (6+ years of experience accepted with a Master's degree).
  • Experience working within the Global HQs of a luxury automotive company such as Mercedes-Benz, Porsche, BMW, Audi, Bentley, Rolls-Royce, Jaguar, Rover, Ferrari, Lamborghini, Cadillac, Tesla, Lincoln, Lexus, Acura, or Infiniti preferred.
  • Proven experience in managing press releases, media relations, and securing coverage in major global publications and media outlets.
  • Strong background developing and executing global PR strategies, particularly within luxury automotive, motorsports, technology or consumer goods.
  • Experience working with or for major media outlets, such as CNN, BBC, Financial Times, WSJ, NY Times, Reuters, AP or prominent international publications.
  • Excellent English communication skills, both written and verbal, to liaise with international media and stakeholders.
  • Knowledge of automotive industry trends and the ability to tailor PR efforts for luxury or high-end markets.

*** Please note that this is a full-time Global Expat Opportunity based in Seoul, South Korea. It is required to work on-site in Seoul for a 2-3 year period. You will be provided with a company paid apartment in Seoul and international school tuition for children grades K-12. ***

** Please also note, due to strict search requirements, we can only consider candidates who meet the qualifications including 8+ years of PR and Communications Strategy experience working for a major Global Automotive company ***

Expatriate Benefits Package:

  • Competitive Base Salary, Target Bonus, Korean retirement allowance and South Korea healthcare benefits.
  • Company paid apartment in Gangnam or within the Seoul Metro area.
  • International school tuition paid for K-12 grade children at a top International School such as Seoul Foreign School, Korea International School or Yongsan International School.
  • Company paid airfares to visit the US (or country of origin).
  • 4 weeks of vacation time.
  • Opportunity to rapidly advance your career within a Global role and gain valuable international experience.
  • Opportunity to live and work in Gangnam, a central location in Seoul with an abundance of amazing restaurants, shopping, prestigious schools and modern infrastructure. Seoul is one of the most vibrant and safe Global cities surrounded by natural beauty including historical sites and an amazing network of hiking and cycling trails.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Public Relations

Industries

Advertising Services, Marketing Services, and Technology, Information and Media

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