Adwake is hiring: Paid and Social SEM Team Lead in McAllen

Paid SEM Team Lead
Location: McAllen, Texas
Department: US Digital

Position’s mission: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search campaigns on SEM platforms.

Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, strong attention to detail, and who is a self-starter that isn't afraid of taking initiative. This person must be excited about helping clients meet their goals and objectives through strategic executions and analysis. They must be able to work in a fast-paced, high-volume environment and have the technical skills required to set up and optimize campaigns against industry standard KPIs.

What You’ll Do:

• Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Identify, research and determine best course of action to execute on clients' marketing goals through paid social media opportunities.
• Report on various clients' paid search campaigns and understand what performed well and how campaigns can be optimized efficiently.
• Help guide creative based on performance and results if required.
• Monitor and proactively optimize ongoing campaigns for various clients.
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid search tactics and features.
• Ensure all deliverables meet our service level agreements.

Requirements:

Minimum education level required: Secondary X University X Postgraduate Others (student)

• Bachelor's degree / Student in marketing, business or equivalent work experience.
• Fluency in English is required.
• 2-4 years of PPC/Paid Search experience.
• Experience and understanding of bid management, paid search best practices, optimization concepts, and analytics tools.
• Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft, and Google Analytics.
• Comfortable communicating with Account Management Team, Sales Team, and Clients.
• Facebook Blueprint Certification and Google Ads certification a plus.
• Exhibit strong attention to detail and comprehensive follow-through.
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities.
• Work efficiently, are dependable, and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed.
• Ability to thrive in a fast-paced, dynamic environment.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology
• Industries: Advertising Services

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