Senior Product Marketer - PCO Marketing Job at Humana in Helena

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Humana’s Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Product Marketer on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We’re looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the CenterWell Senior Primary Care brand.

What you’ll do…

Reporting to a Lead on the Local Marketing Strategy team, this role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the Integrated Marketing team, you’ll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.

You’ll Make an Impact By…

1. Serving as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey.
2. Leading the development of market-level marketing strategies that align with PCO’s overall objectives and drive patient acquisition.
3. Acting as the marketing expert for PCO’s market leadership team and collaborating closely with Integrated Marketing to align annual marketing plans.
4. Developing a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies.
5. Analyzing performance data to identify opportunities, developing strategic recommendations and pitching solutions to senior leadership—including projected financial modeling.
6. Partnering with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful.

You’ll Sweep Us Off Our Feet If You…

1. See patterns where others see noise, transforming insights into action and crafting strategies that keep us ahead of the curve.
2. Can translate complex data into clear, compelling insights—turning numbers into stories that drive action.
3. Have excellent interpersonal, organizational, written, and verbal communication skills, with proven experience in writing, building, and delivering presentations.
4. Have strong experience across traditional and emerging marketing channels, including TV, search, digital, and social.
5. Thrive in a fast-paced environment, collaborating effectively while managing multiple priorities.
6. Are a self-starter who takes initiative and gets things done—big or small.
7. Are results-driven, motivated by goals and metrics, and consistently strive to exceed them.
8. Aren’t fazed by ambiguity and setbacks—you thrive in complexity and are ever-optimistic.

Required Qualifications

1. 5+ years of experience in business, marketing strategy, digital marketing, or media marketing.
2. Strong data-driven mindset with the ability to translate insights into winning marketing strategies.
3. Persuasive storyteller with strong executive presence and the ability to communicate effectively with senior leaders.
4. Expertise in marketing frameworks and strategic planning.
5. Critical thinker with strong problem-solving skills and a resourceful, solutions-oriented approach.
6. Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain buy-in.
7. Self-starter with strong organizational skills, initiative, and follow-through.

Preferred Qualifications

1. Experience working in the health care industry.
2. Experience in performance marketing.
3. A great sense of humor.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements.

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