In2 HR & Talent
Job Title:
Senior Marketing & Growth Specialist Location:
Edison, NJ 08837 Industry:
Computers and Electronics Manufacturing Position Overview: We are looking for a
Senior Growth Marketing Specialist
who can take ownership of our digital marketing efforts, with a strong focus on
SEO, PPC campaign management, performance marketing, and Omni-channel strategy . This role requires someone who can hit the ground running-someone who not only executes but also strategizes, optimizes, and drives measurable business results for our diverse portfolio of brands. The ideal candidate will have the ability to integrate marketing efforts across multiple channels, including digital, email, social media, and offline marketing, ensuring a seamless and consistent brand experience. We need someone who can
get their hands dirty while maintaining a broad marketing perspective , understanding how all the elements tie together to drive growth. You will be responsible for managing marketing budgets, ensuring efficient fund allocation, and optimizing digital channels to maximize
ROI and customer acquisition . The ideal candidate will excel in
PPC, SEO, CRO, UX design principles , and be experienced in orchestrating
Omni-channel campaigns
to enhance customer engagement and retention. Key Responsibilities Omni-Channel Marketing & Strategy Develop and implement
integrated marketing strategies
across digital, email, social media, content marketing, and offline channels. Ensure a seamless customer journey by aligning messaging and branding across all touchpoints. Leverage data and customer insights to refine audience segmentation and personalization. Coordinate with internal teams to synchronize marketing efforts across platforms and channels. Paid Search & PPC Campaign Management Develop, execute, and optimize
PPC campaigns
across
Google Ads, Bing, and social media platforms . Manage and track
marketing spend , ensuring funds are allocated efficiently for maximum ROI. Continuously test and refine
ad creatives, targeting, and bidding strategies . Conduct in-depth
keyword research and competitive analysis
to enhance campaign performance. SEO & Content Strategy Lead and implement
SEO strategies
to improve organic rankings and site visibility. Work with content teams to develop
high-quality, optimized content
for search engines and users. Monitor and improve
on-page and technical SEO , including site structure, page speed, and schema markup. Conduct
keyword research and competitor monitoring
to identify opportunities for growth. Website Optimization & D2C Channel Growth Optimize website user experience to increase
conversion rates and customer retention . Implement
A/B testing and CRO strategies
to improve performance across landing pages and product pages. Work closely with developers to ensure
site speed, mobile usability, and overall website performance . Analytics & Reporting Set up and maintain tracking for
Google Analytics, Google Tag Manager, and conversion tracking tools . Analyze data and provide insights on
campaign performance, audience behavior, and ROI . Create clear and actionable
weekly/monthly reports
with recommendations for optimization. Qualifications: Proven track record of growth with hands-on experience in
PPC, SEO
on the
Shopify Platform
across multiple brands, demonstrating a strong understanding of
Google Ads, campaign strategy, and data analytics . Strong experience in
Omni-channel marketing , demonstrating an ability to integrate and align campaigns across multiple platforms for a cohesive brand experience. Proficiency in SEO tools (e.g.,
SEMrush, Ahrefs ), CRO platforms (e.g.,
Microsoft Clarity, Hotjar ), A/B testing tools, and Google Analytics. Demonstrated experience in driving
D2C growth
through digital strategies for a portfolio of brands. Strong
analytical skills
with the ability to interpret data and apply insights to decision-making across multiple brands. Excellent
communication skills
for effective collaboration between the
brands' Buyers, R&D, and marketing teams
within a multi-brand environment. Self-motivated and detail-oriented, with a commitment to staying updated on
industry trends and best practices . We are looking for someone who can think big, execute fast, and connect the dots across all marketing channels. If you thrive in a fast-paced, performance-driven environment, we'd love to hear from you! Job Type: Full-time Pay: $90,000.00 - $130,000.00 per year Benefits: Dental insurance Health insurance Paid time off Schedule: 8 hour shift Work Location: In person
Senior Marketing & Growth Specialist Location:
Edison, NJ 08837 Industry:
Computers and Electronics Manufacturing Position Overview: We are looking for a
Senior Growth Marketing Specialist
who can take ownership of our digital marketing efforts, with a strong focus on
SEO, PPC campaign management, performance marketing, and Omni-channel strategy . This role requires someone who can hit the ground running-someone who not only executes but also strategizes, optimizes, and drives measurable business results for our diverse portfolio of brands. The ideal candidate will have the ability to integrate marketing efforts across multiple channels, including digital, email, social media, and offline marketing, ensuring a seamless and consistent brand experience. We need someone who can
get their hands dirty while maintaining a broad marketing perspective , understanding how all the elements tie together to drive growth. You will be responsible for managing marketing budgets, ensuring efficient fund allocation, and optimizing digital channels to maximize
ROI and customer acquisition . The ideal candidate will excel in
PPC, SEO, CRO, UX design principles , and be experienced in orchestrating
Omni-channel campaigns
to enhance customer engagement and retention. Key Responsibilities Omni-Channel Marketing & Strategy Develop and implement
integrated marketing strategies
across digital, email, social media, content marketing, and offline channels. Ensure a seamless customer journey by aligning messaging and branding across all touchpoints. Leverage data and customer insights to refine audience segmentation and personalization. Coordinate with internal teams to synchronize marketing efforts across platforms and channels. Paid Search & PPC Campaign Management Develop, execute, and optimize
PPC campaigns
across
Google Ads, Bing, and social media platforms . Manage and track
marketing spend , ensuring funds are allocated efficiently for maximum ROI. Continuously test and refine
ad creatives, targeting, and bidding strategies . Conduct in-depth
keyword research and competitive analysis
to enhance campaign performance. SEO & Content Strategy Lead and implement
SEO strategies
to improve organic rankings and site visibility. Work with content teams to develop
high-quality, optimized content
for search engines and users. Monitor and improve
on-page and technical SEO , including site structure, page speed, and schema markup. Conduct
keyword research and competitor monitoring
to identify opportunities for growth. Website Optimization & D2C Channel Growth Optimize website user experience to increase
conversion rates and customer retention . Implement
A/B testing and CRO strategies
to improve performance across landing pages and product pages. Work closely with developers to ensure
site speed, mobile usability, and overall website performance . Analytics & Reporting Set up and maintain tracking for
Google Analytics, Google Tag Manager, and conversion tracking tools . Analyze data and provide insights on
campaign performance, audience behavior, and ROI . Create clear and actionable
weekly/monthly reports
with recommendations for optimization. Qualifications: Proven track record of growth with hands-on experience in
PPC, SEO
on the
Shopify Platform
across multiple brands, demonstrating a strong understanding of
Google Ads, campaign strategy, and data analytics . Strong experience in
Omni-channel marketing , demonstrating an ability to integrate and align campaigns across multiple platforms for a cohesive brand experience. Proficiency in SEO tools (e.g.,
SEMrush, Ahrefs ), CRO platforms (e.g.,
Microsoft Clarity, Hotjar ), A/B testing tools, and Google Analytics. Demonstrated experience in driving
D2C growth
through digital strategies for a portfolio of brands. Strong
analytical skills
with the ability to interpret data and apply insights to decision-making across multiple brands. Excellent
communication skills
for effective collaboration between the
brands' Buyers, R&D, and marketing teams
within a multi-brand environment. Self-motivated and detail-oriented, with a commitment to staying updated on
industry trends and best practices . We are looking for someone who can think big, execute fast, and connect the dots across all marketing channels. If you thrive in a fast-paced, performance-driven environment, we'd love to hear from you! Job Type: Full-time Pay: $90,000.00 - $130,000.00 per year Benefits: Dental insurance Health insurance Paid time off Schedule: 8 hour shift Work Location: In person