ACCUR Recruiting Services | Executive Search for Consumer Industries
Director of Marketing & Branding (Sporting Goods)
ACCUR Recruiting Services | Executive Search for Consumer Industries, Anaheim, California, United States, 92808
Job Title:
Director of Marketing & Branding (Sporting Goods) Location:
Anaheim, CA Industry:
Sporting Goods, Outdoor Industry Market:
US Channel:
Online Direct-to-consumer and wholesale Reporting to:
CEO Direct Reports:
Team of marketing manager Salary Range:
(USD) $150k to $180k in annual base salary Visa:
Must have a valid US work authorization. No sponsorship possible Job ID:
ZR_9487 Remote work policy : On-site Job Seniority : Middle Management Level Company size : Medium (50-1000 ppl) Company Ownership : Privately Owned Industry(ies) : Outdoor, Recreational / Sporting Goods, Function(s) : Marketing, Region(s) : NORTH AMERICA, USA, Los Angeles Area, California, Orange County COMPANY DESCRIPTION Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand's values. OBJECTIVE The
Director of Marketing & Branding
will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on
go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth. IDEAL PROFILE The ideal candidate has a
strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement. RESPONSIBILITIES Develop and execute brand strategy , ensuring a consistent and compelling brand message across all touchpoints. Lead
go-to-market planning , managing launch timelines, cross-functional collaboration, and execution excellence. Oversee
influencer and ambassador marketing programs , building strategic partnerships to enhance brand visibility. Direct the creation of
engaging brand content and storytelling , driving awareness and consumer loyalty. Develop and execute
multi-channel marketing campaigns , integrating digital, social, retail, and experiential activations. Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments. Manage external agency relationships to ensure brand consistency and execution quality. Oversee marketing budget allocation, ensuring
maximum ROI
and efficiency in campaign execution. REQUIREMENTS 8+ years
of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry. Proven track record in developing and executing
go-to-market strategies, brand campaigns, and influencer partnerships . Strong leadership skills, with experience managing
cross-functional teams and external partners . Expertise in
digital marketing, content creation, and omnichannel brand positioning . Ability to translate
consumer insights and market trends into actionable marketing strategies . Strong analytical skills with the ability to
assess campaign performance and optimize marketing initiatives . Exceptional communication and storytelling abilities to
elevate brand perception and engagement .
Director of Marketing & Branding (Sporting Goods) Location:
Anaheim, CA Industry:
Sporting Goods, Outdoor Industry Market:
US Channel:
Online Direct-to-consumer and wholesale Reporting to:
CEO Direct Reports:
Team of marketing manager Salary Range:
(USD) $150k to $180k in annual base salary Visa:
Must have a valid US work authorization. No sponsorship possible Job ID:
ZR_9487 Remote work policy : On-site Job Seniority : Middle Management Level Company size : Medium (50-1000 ppl) Company Ownership : Privately Owned Industry(ies) : Outdoor, Recreational / Sporting Goods, Function(s) : Marketing, Region(s) : NORTH AMERICA, USA, Los Angeles Area, California, Orange County COMPANY DESCRIPTION Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand's values. OBJECTIVE The
Director of Marketing & Branding
will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on
go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth. IDEAL PROFILE The ideal candidate has a
strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement. RESPONSIBILITIES Develop and execute brand strategy , ensuring a consistent and compelling brand message across all touchpoints. Lead
go-to-market planning , managing launch timelines, cross-functional collaboration, and execution excellence. Oversee
influencer and ambassador marketing programs , building strategic partnerships to enhance brand visibility. Direct the creation of
engaging brand content and storytelling , driving awareness and consumer loyalty. Develop and execute
multi-channel marketing campaigns , integrating digital, social, retail, and experiential activations. Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments. Manage external agency relationships to ensure brand consistency and execution quality. Oversee marketing budget allocation, ensuring
maximum ROI
and efficiency in campaign execution. REQUIREMENTS 8+ years
of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry. Proven track record in developing and executing
go-to-market strategies, brand campaigns, and influencer partnerships . Strong leadership skills, with experience managing
cross-functional teams and external partners . Expertise in
digital marketing, content creation, and omnichannel brand positioning . Ability to translate
consumer insights and market trends into actionable marketing strategies . Strong analytical skills with the ability to
assess campaign performance and optimize marketing initiatives . Exceptional communication and storytelling abilities to
elevate brand perception and engagement .