Crystal Equation
Product Marketing Manager V
Remote - must work PST hours
Summary:
We are seeking a highly motivated and experienced Product Marketing Manager to join our team. As a key member of the Monetization organization, you will oversee product marketing efforts for our lead generation portfolio. This is a senior individual contributor role that requires strong leadership skills, strategic thinking, and a passion for creating innovative advertising experiences.
Responsibilities:
Lead understand work and GTM strategy and execution for key products in our lead generation product portfolio
Collaborate with cross-functional teams, including Product Management, Engineering, Data Science, Sales, Research, Communications, and Marketing
Develop and execute go-to-market strategies to bring innovative advertising experiences to market
Conduct foundational analysis to identify market needs by segment, opportunity sizing, and identifying unmet needs via discussions with internal and external stakeholders
Represent the advertiser perspective and run alpha and beta testing processes
Create go-to-market strategy with advertiser value proposition messaging, marketplace positioning, and supportive external facing enablement and proof points
Guide a team of Product Marketers focused on both inbound and outbound product marketing
Mentor and coach high-performing team members
Requirements:
BA/BS degree
10+ years of experience working in a product management, product marketing, management consulting, or equivalent function
Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
Proven experience mentoring and/or managing high performers
Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally
Strong leadership skills, strategic thinking, and a passion for creating innovative advertising experiences
Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
Nice to Have:
Experience with lead generation marketing
Understanding of the latest trends and developments in digital advertising
Pay range is $119 - $124 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
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