Confidential
Vice President of Integrated Marketing
Confidential, Phila, Pennsylvania, United States, 19117
Vice President of Integrated Marketing
About the Company
Industry-leading organization
Industry
Restaurants
Type
Privately Held, VC-backed
Founded
2003
Employees
1001-5000
Funding
$1-$5 million
Categories
Food
Restaurants
Hospitality
Bakery
Food and Beverage
Food Delivery
Food Processing
Specialties
cookies
delivery
brownies
ice cream
and desserts
desserts
pickup
and bakery
About the Role
The Company is in search of a visionary Vice President of Integrated Marketing to spearhead the creation and implementation of cohesive marketing strategies that encompass retail, digital, partnership, and experiential marketing. The successful candidate will be a strategic thinker with a strong background in brand management, data-driven marketing, and team leadership, dedicated to driving measurable business results. Key responsibilities for this role include strategic planning, brand stewardship, cross-channel coordination, team leadership, campaign development, performance metrics, stakeholder collaboration, and market trend analysis. The role demands a leader who can seamlessly blend various marketing channels to ensure a consistent and impactful customer experience. Applicants for the Vice President of Integrated Marketing position at the company should hold a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 15 years' experience in marketing leadership, particularly in integrated marketing, is required, along with a proven track record of successful cross-channel marketing strategies. The role calls for a candidate with strong analytical skills, excellent leadership and communication abilities, and expertise in digital marketing platforms and technologies. The ideal candidate will have experience in managing significant marketing budgets and delivering a strong return on investment. The company values innovation, collaboration, and excellence, and the role offers the opportunity to be part of a dynamic, fun, and relaxed office culture.
Hiring Manager Title
Chief Marketing Officer
Travel Percent
Less than 10%
Functions
Marketing