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Trove Brands

SEO Specialist

Trove Brands, Lehi, Utah, United States, 84043

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Company DescriptionTrove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face-and break through-new challenges every single day.Job DescriptionThis SEO Specialist role requires strong ownership and a results-driven focus. You'll be responsible for driving organic traffic, analyzing performance data, and continuously iterating to find the most effective strategies. A "fail fast" mindset is critical to quickly uncover what works-and what doesn't. The position will challenge, but also reward those who thrive on data-driven marketing and complex problem-solving.Manage and optimize SEO strategiesMonitor and improve key metrics (keyword rankings, organic traffic, click-through rates, conversion rates)Conduct comprehensive keyword research Track and analyze SEO performance metricsDevelop and execute link-building strategiesCreate and maintain targeted keyword setsConduct site auditsDesign content optimization strategiesMaintain a clean and efficient site structureCreate and optimize search-focused user journeysRegularly audit existing contentDevelop and execute competitor analysisMonitor and refine SEO effortsImplement structured data and on-page personalizationManage cross-functional requestsPerform comprehensive quality assuranceEnsure error-free optimizationCoordinate with brand guidelines, content teams, and web designersQualifications3-5 years of experience in SEO strategy, keyword research, and content optimizationStrong analytical skills with the ability to translate data into actionable insightsHands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.)Understanding of technical SEO, including site audits, page speed, and structured dataExperience with link-building tactics and outreach strategiesAbility to collaborate across teams and manage multiple projects effectivelyAdditional InformationOur culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.Among the many benefits our team members enjoy are:Comprehensive medical, dental, and vision care401k package with employer matchingPaid Time OffMaternity/Paternity leaveFull indoor basketball/volleyball courtFully equipped fitness center (cardio, weights, functional fitness area, lockers, and showers, etc.)Yoga studioMeditation/Nap roomAnd much more!Trove Brands is an equal-opportunity employer.Phone calls regarding this position are not accepted.