Job Description
The Marketing Specialist is responsible for researching consumer needs, market trends, competitors and identifying product development and sales opportunities. The Marketing Specialist is also charged with the creation of engaging digital and printed content (i.e. photos, videos, and product features/benefits) to engage our intended audience in an informative and convincing way. He/she plays an integral role in either executing or supervising internal as well as external activities to fulfill the functional objectives. The role includes identifying and implementing actions to continuously improve sales and operational performance in support of the sales plan. The Marketing Specialist should have a proactive approach, ability to manage a variety of functional tasks, and willingness to lead by example.
Responsibilities
Forecasts market trends, opportunities, competitive landscape, and identifies product opportunities.
Identifies new or expanded market and customer leads for sales.
Ensures maintenance of the website, social media, and advertising.
Plan and execute customer relationship management and education through newsletters and tradeshows.
Upholds branding guidelines for content creation throughout the company.
Creates and maintains features, benefits, and product explanations on catalogs, cut sheets, and media for customers.
Ensures a positive and productive environment in the lobby and demo area for customers visiting the facility.
Manage Marketing supplier relationships and negotiations for the maintenance and improvement of the content.
Collaborate with Engineering on product development and launches.
Complies with all safety rules and regulations.
Overtime or changes in normal shift may be necessary based on customer orders including weekdays, weekends, and/or holidays.
Other duties as assigned/necessary. We have a flexible environment where we enjoy working together as a team to do a variety of tasks throughout the facility to fulfill customer jobs.
Qualifications and Skills:
A degree in Marketing or Business with at least 5 years of experience or equivalent experience ideally in an industrial equipment, automation, or machine building market.
Experience developing a team and improving KPI performance.
Ability to think strategically, understand business/financial data, and develop/execute improvement plans.
Strong problem solving and analytical skills to resolve complex issues for long-term improvement.
A balance of strategic and tactical leadership with high energy and sense of urgency.
Excellent organizational, communication and interpersonal skills.
Comfortable and able to work in an industrial environment.
Character Competencies
Ethical conduct.
Critical thinking, judgement and decision-making skills.
Must enjoy working in a fast-paced environment with tight deadlines and solving customer challenges.
Ability to work successfully in a team environment with excellent communication skills.
Time management and organizational skills are essential.
Enjoy a combination of office work and hands on work alongside the Machine Builders.
Must be able to effectively present information to management and customers.
Ability to effectively respond to common inquiries and complaints from customers.
Cultural Competencies
Our ten cultural values, or the "10 Ps", are the backbone of our company. These are the words that are running through our heads during every customer meeting, design review, and big business decision. Do these resonate with you?
Purpose: We do everything with integrity for our customers, team and community.
People: We succeed through leadership, relationships, teamwork and accountability.
Perspective: We are fluid and respond to market needs using our quick lead time as a competitive advantage.
Positive: We exhibit a positive attitude and a professional environment that is uplifting.
Partnership: We partner with our customers and suppliers for shared success.
Precision: We attend to the details from design to delivery to uphold our reputation for quality.
Performance: We design reliable equipment and help manufacturers products perform better.
Perseverance: We embrace challenges that foster innovation and work hard to bring results.
Planet: We are stewards of our resources and our environment.
Profit: We maximize customer satisfaction and use creativity over capital that fuels perpetual growth.
Physical Requirements and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Physical Demands:
- While performing the duties of this job, the employee must be able to remain in a stationary position extended periods of time and be able to move about inside the office to access file cabinets, office machinery, etc.
- Based on project assignment, may require work in Manufacturing environment which may include use of machinery, hand tools and testing equipment.
- Operate a computer and other office productivity machinery, such as a calculator, copy machine and computer printer and must have the ability to use hands to handle, control or feel objects or controls and reach with hands and arms.
- Constantly communicate and exchange information with team members and must be able to effectively communicate correct information. Be able to meet with customers, teammates, and project teams in person as required.
o Read/comprehend, write, communicate orally, reasoning and analytical abilities, and mental flexibility.
- Occasionally will move objects up to 20 pounds.
- Occasionally climb stairs, bend, squat, kneel, crouch, and reach above shoulder to access materials and/or documentation.
- Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus to compare and distinguish accounting and administrative data.
- Hearing ability to perceive the nature of sounds at normal speaking level with or without correction. Ability to receive detailed information through oral communication and to make discriminations in sound.
Work Environment:
- While performing the duties of this job, the employee is regularly working in a typical interior/office work environment.
- Position may involve extended work hours.
- The noise level in the work environment is usually moderate.
Travel Requirements
This position requires travel less than 10% of the time. Maintain a valid Drivers License.
Company Overview
GP Reeves, Inc. was founded in 1971 and has grown to become a leading global provider of engineered dispensing systems and solutions for manufacturing. We design and build a complete line of grease, oils, ambient and heated material dispensing equipment and automation. Our patented Air Removal process produces a low maintenance, highly repeatable system built in Holland, Michigan. With locations in North America, Europe, and Asia to serve our customers, we are looking ahead towards continued success and growth. GP Reeves customer base includes the worlds leading automotive, life sciences, aerospace, furniture, consumer goods, electronics, industrial manufacturers and more. We are focused on innovation and technology through a service mindset to our team members, customers, and community.