Walmart Canada
Manager, Marketing Planning and Strategy - Walmart Connect
Position Summary...
The Walmart Connect Growth Marketing team is seeking a results-driven Marketing Campaigns Manager with a strong background in developing and executing marketing campaigns that drive customer engagement and loyalty. You will be responsible for owning and supporting lifecycle marketing efforts for Walmart Connect, collaborating with cross-functional teams to provide strategic guidance and ensure campaign success. You will report to the Senior Manager, Marketing Planning And Strategy.
What you'll do...
- End-to-End Lifecycle Marketing Campaign Delivery: Manage the entire campaign development process, from ideation to optimization, using an iterative framework to ensure effective customer journeys and business outcomes.
- Cross-Functional Collaboration: Work closely with sales, engineering, product, brand, and creative teams to provide guidance on new initiatives and ensure seamless campaign execution.
- Strategic Recommendations: Collaborate with Lifecycle Marketing leads and partner with cross-functional leads to evolve the overall lifecycle marketing strategy.
- Project Management: Manage multiple campaign initiatives simultaneously, adapting to changes based on priorities and new initiatives while maintaining a high level of organization and attention to detail.
What you'll bring:
- Bachelor's degree in Business, Marketing, Communications, or a related field and 2 years of experience in marketing or a related field.
- Proficiency in B2B lifecycle marketing strategy and tactics.
- Expertise in marketing automation/CRM systems (Salesforce Marketing Cloud preferred) and building automated campaigns.
- Expertise in email channels and proficiency in other marketing channels such as paid media, push notifications, and SMS.
- Strong data-driven mindset with experience in tools/concepts such as Excel, A/B testing, and relational databases.
- Excellent project management skills using collaborative tools such as JIRA, Confluence, or Workfront.
- Familiarity with SQL and/or HTML a plus but not a requirement.
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better
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