Senior Global Product Marketing Manager

Changing lives. Building Careers.

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

Under direct supervision of a Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement global product strategies, marketing plans, promotional programs and related activities relating to the Hydrocephalus and Neuro Critical Care product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

Key Responsibilities:

• Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies.
• Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction.
• Actively mentors less-experienced group members in Marketing-related areas.
• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s).
• Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends.
• Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars.
• Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis.
• Prepares annual budget forecasts for the marketing functions related to the product line(s).
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences.
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication.
• Establishes and maintains key professional relationships with internal and external constituents to stay abreast of new market opportunities.
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products.
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product.
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
• Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses.
• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies.
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals.

Qualifications:

• Bachelor’s degree in marketing or related field.
• New Product Development experience preferred.
• MBA preferred.
• Experience with Neurosurgical or related products in a hospital surgical setting.
• 5+ years of hospital-focused, marketing experience within a medical device or pharmaceutical company is required.
• Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets.
• Medical device or pharmaceutical sales experience preferred.
• Operating room and Neuro Intensive Care Unit product/technology experience preferred.
• Demonstrated conceptual problem-solving skills.
• Demonstrated project management and excellent written and verbal communication skills.
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis.
• Strong interpersonal skills and coaching skills.
• A demonstrated capacity for strategic thinking, planning, marketing and product development.
• Average travel requirement is approximately 30%.
• Performs other duties as required.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees.