Senior Product Marketing Manager (Hybrid in Mill Valley, CA)

Senior Product Marketing Manager (Hybrid in Mill Valley, CA)

Senior Product Marketing Manager – Payments & Quick Services

OutScout is partnered with the executive team of a high-growth Series C software company in the automotive space. Their product aims to enable automotive shops to become more efficient by consolidating tools and streamlining their operations. They have been ranked as one of America's Best Startup Employers by Forbes for 3 years in a row.

Mission:

Lead the go-to-market (GTM) strategy and execution for Payments and Quick Services. Drive adoption and usage by developing targeted value propositions, strategic programs, and innovative engagement methods beyond standard approaches.

Key Responsibilities & Expected Outcomes

Payments GTM Strategy & Execution

1. Understand the Buyer:
2. Develop and validate buyer personas, including decision-makers and buying committees, based on research and interviews.
3. Define value propositions, messaging, and positioning frameworks by persona.
4. Identify key characteristics of ideal prospects versus poor-fit prospects.
5. Build a GTM playbook to equip sales and marketing teams, including core sales materials, marketing assets, and demand generation (DG) campaign concepts.
6. Drive and manage GTM for product releases, ensuring alignment across sales and marketing.
7. Partner with Product Management to inform roadmap prioritization using feedback from sales, competitive insights, and churn analysis.
8. Develop and manage programs to support high-priority product releases (e.g., marketing beta programs).
9. Create training and certification programs to ensure commercial teams have a strong baseline of product knowledge.

Expected Outcomes:

1. Payments is seamlessly integrated into the company’s marketing and sales strategies and is recognized by buyers as a key platform benefit.
2. Increased product adoption and transaction volume.
3. Enhanced customer engagement with predefined plays that improve usage and reduce churn.
4. Develop and validate buyer personas, identifying the right product fit for each (e.g., core platform vs. specialized solutions).
5. Define value propositions and positioning frameworks tailored to different customer needs.
6. Ensure seamless integration of Quick Services into the overall product ecosystem.
7. Build a GTM playbook to support sales and marketing, including sales materials, marketing assets, and DG campaign concepts.
8. Drive and manage GTM for product releases, ensuring alignment with the transition to new offerings.
9. Partner with Product Management to inform roadmap prioritization based on competitive insights, win/loss analysis, and customer feedback.
10. Manage competitive intelligence efforts, providing insights and positioning strategies to support sales in competitive deals.

Core Competencies

1. Judgment: Ability to identify key issues, stakeholders, and strategic priorities when solving problems.
2. Drive for Results: Sets ambitious goals and pursues them with passion and accountability.
3. Customer Focus: Integrates customer feedback into decision-making, ensuring solutions align with market needs.
4. Execution Excellence: Allocates resources effectively, removes obstacles, and remains calm under pressure.

This role is ideal for a strategic, results-driven product marketer who thrives in fast-paced environments and is passionate about driving product adoption through compelling GTM strategies.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development

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