(USA) Manager, Marketing Planning And Strategy - Reporting Insights Enablement

Position Summary

As a Manager, Strategy and Planning on Retail Marketing Strategy & Performance, you’ll identify drivers of performance, leveraging data to help solve complex problems to drive the greatest outcomes for our business, brand and customer.

What you'll do

Manager, Strategy and Planning – Retail Marketing Strategy & Performance

Are you excited by digital marketing and understanding the drivers of strong outcomes? Are you energized by digging into data to build insights and recommendations? Are you curious and have a drive for continuous improvement? This just might be the right next challenge for you!

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’d join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing team is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

For this role, we prefer you live within driving distance to our hub in Bentonville, AR or Hoboken, NJ. We currently spend 3 days in the office per week, with flexibility.

About Retail Marketing Strategy & Performance

RMSP sits at the center of one of the best Marketing Teams in the world! We are an experienced team of Marketers who act as the connector between Marketing and cross-functional partners in:

• Thoughtful, integrated strategic planning: short term and long term,
• Defining & articulating unified goals for Marketing strategies that evolve with the changing landscape, and align to company and business objectives, and
• Clearly demonstrating how we deliver for our Customer, Brand and Business – and the levers that drive.

What You’ll Do:

• Develop insights from channel/performance data; diagnose and pinpoint actions, and metrics to continue to grow, influence and enhance effectiveness of channel performance.
• Reporting and monitoring dashboards across multiple channels and categories; recommend improvements to optimization methodologies based on performance reports.
• Collaborating with digital marketing teams, Marketing leaders and cross-functional teams across the organization to understand digital marketing plans/programs and performance.
• Supporting annual and monthly forecasting processes including data collection, analysis and model improvement.
• Advising on and partnering with various internal teams to improve processes, identify opportunities, and scale best practice and governance and driving continual assessment.
• Creating and helping to scale best-in-class efficient workflows, routines, processes and timelines, embedding operational excellence into everything you do.
• Demonstrating the ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.
• Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities.

You'll make an impact by:

• Being analytical and process-oriented, comfortable making data-driven decisions.
• Using data and insights to make informed and impactful decisions and having the acumen to translate complex data into actions and improvements.
• Understanding activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
• Relentlessly contributing to a high-performance culture driving operational excellence for a set of strategic objectives and key results across multiple marketing priorities.
• Believing in and prioritizing the collective success of the team and being quick to jump in, help, mentor, and coach your fellow team members.
• Building strong relationships of trust and collaboration, ensuring the needs of the Marketing team and Marketing’s cross-functional partners are met.
• Ensuring resolution of critical issues impeding progress and/or limiting the team’s ability to streamline, simplify, or work smarter.
• Identifying and solving complex problems across varying and multiple workstreams with inter-connected parts.
• Focusing on daily progress towards a simpler, more streamlined way of working together.

You'll sweep us off our feet if:

• You have knowledge of the digital media landscape and underlying technologies.
• You have excellent analytical skills. You run towards new technology solutions and are expert at Microsoft Office tools, and familiar with Tableau and Workfront.
• You are strategic, with a curious mindset, applying critical thinking to uncover and solve business problems.
• You have effective project management skills and ability to multitask under tight deadlines.
• You are a strong verbal and written communicator.
• You're an innovator, a planner at heart.
• You’re a master at solving complex challenges.
• You’re comfortable influencing others, managing stakeholders, getting buy-in from leadership, and holding contributors accountable.
• You integrate test-and-learn, agile, and continuous improvement practices into the day-to-day work.
• You’re energized by removing barriers, finding win-win solutions to challenges and are ready to help build the future of retail.

How you’ll thrive at Walmart:

• Performance-based incentive awards.
• 401k with company match.
• Discounted employee stock purchase plan.
• Paid parental leave.
• New surrogacy & adoption benefits.
• Unlimited Flex Time Off.
• Working alongside a diverse group of collaborative and innovative team members.
• Opportunity for growth and development across several areas of the Fortune 1 organization.
• And much more!

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program

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