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Publicis Groupe

Senior Creative Technologist

Publicis Groupe, CT, United States

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Overview

About BU:

The Creative team at Epsilon is dedicated to delivering data-driven digital media personalization with a powerful and innovative approach. We excel at understanding customers online and crafting impactful messages that resonate with their real-time behaviors and preferences. Our goal is to help brands forge meaningful connections with their audiences and ensure those conversations continue.

Comprising a diverse group of talented professionals—Art Directors, Copywriters, and Video Editors—we collaborate seamlessly with teams like Creative Strategy, Digital Production, Creative Technology, and Creative Operations to produce striking and personalized content that stands out in today’s competitive landscape. By integrating AI and data-driven insights into our creative processes, our team enhances customer experiences and drives measurable business outcomes for some of the world’s largest brands.

Being part of this team means having the strength of not just Publicis Groupe behind you, but also the valuable connections within this inclusive and dynamic group that contribute to your growth and experiences every day.

The Senior Creative Technologist (CT) is responsible for being a true innovator and automator, elevating the technical vision, execution, and strategy within the Creative Team. The Senior CT’s time will be split between strategy, conception, and development of highly dynamic HTML/JS ad units. Your ongoing collaboration with partner teams and Senior CTs will contribute to creative ideation, while your impressive skills will be pushed to their limits as you prototype animations and custom functionality in HTML, CSS, and ES5/6. The Senior CT brings a comprehensive understanding of cross-device, cross-browser and cross-platform best practices to the table as well as a passion for advertising.

Responsibilities

Primary Duties and Responsibilities:

  • Build state of the art, data-driven ad tech that can withstand anything.
  • Collaborate with Art Directors, Digital Producers and other cross-team partners to deliver best-in-class work for clients.
  • Exterminate bugs and galvanize your code bases — all while creating comprehensive, reusable solutions.
  • Partner with tech leadership to conceptualize and prototype new ad tech.
  • Guide junior CT team members on tools, technology, best practices.
  • Innovate and contribute to interdisciplinary cross teams on internal initiatives.
  • Present your bleeding-edge ideas to the Creative team.
  • Influence projects with strategic thinking, relevant to the target audience.
  • Understand requirements and provide accurate level of effort and lead time for expected delivery.
  • Ensure the best possible performance, quality, and responsiveness of applications.
  • Identify bottlenecks and bugs, and devise solutions to mitigate and address these issues.
  • Help maintain code quality, organization, and automatization.
  • Develop documentation throughout the software development life cycle (SDLC).
  • Be curious!
Qualifications

Core Competencies:

  • HTML/5, CSS/3, JavaScript (raw ES5/6, GSAP), Canvas experience is a plus. WebGL experience is a plus. Three.js or similar experience is a plus.
  • Understanding of advanced principles in animation is a plus.
  • Experienced in modern dev tools, process and methodologies like TDD, Unit Testing & Functional testing using Mocha, Chai, Jest or other frameworks.
  • Basic understanding of AI Prompt Engineering and AI Use Cases, Agentic Framework experience is a plus.
  • Demonstrated online/digital experience on front-end technologies.
  • Proficient in translating creative/design solutions to rock solid tech executions.
  • Experience of working with code versioning tools such as VSTS/Git/TFS.
  • Proficient with tools like JIRA, Confluence etc.
  • Problem-solver who enjoys the challenge of working through your own buggy code.
  • Proven track record of excelling in a dynamic, fast-paced environment with many simultaneous projects.
  • Able to explain complex technical ideas in an accessible way for designers, strategists, and leadership.
  • Comfortable presenting and defending creative technology solutions to clients and leadership.
  • Works closely with designers, production artists, and business teams to ensure seamless execution.
  • Stays on top of emerging tech trends and drives innovation without always needing direction.
  • Comfortable working with global teams across different time zones and work styles.
  • Able to accept critical feedback and apply it.
  • Voracious learner who applies the newest technologies responsibly and understands when/how to use it.
  • 5 - 8 years of experience in technology or an agency environment.

Skills and Qualifications:

  • Bachelor’s or Master’s degree, related to this industry.
  • Related certifications - Preferred but not mandatory.
Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

  • Act with integrity. We are transparent and have the courage to do the right thing.
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
  • Respect all voices. We embrace differences and foster a culture of connection and belonging.
  • Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

YOUniverse. A work-world with you at the heart of it! At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our unique benefits, here .

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

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