The Digital Media Coordinator will play a pivotal role in managing and optimizing our digital media presence across various platforms. You will work closely with the marketing, design, and content teams to ensure cohesive, high-quality digital campaigns. This role requires a blend of creativity, technical knowledge, and organizational skills to enhance our digital footprint.
Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation.
Featured Benefits:
- Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
- Retirement: Inova matches the first 5% of eligible contributions - starting on your first day.
- Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
- Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
- Work/Life Balance: offering paid time off, paid parental leave, and flexible work schedules
Digital Media Coordinator Responsibilities:
- Post web content, including events, news briefs and departmental announcements
- Assist in content management
- Assist with website quality control (fix broken links, review content, make content/event updates
- Provide basic web support
- Monitor and analyze the performance of digital campaigns using analytics tools. Use analytical data to recognize user patterns and trends to help formulate marketing campaigns.
- Ensure all digital content aligns with brand guidelines and delivers consistent messaging
- Email address maintenance in Dynamics
- Liaison for Foundation emails to include developing list criteria/list pulls, building/testing emails, and creating segments and journeys in Dynamics
- Point person for Soapbox
- P2P support point person
- Manage digital communications calendar
- Manage digital seed list
- Create Soapbox donation pages, event registration pages and event ticketing pages.
- Manage fundraising event pages in WordPress
- Create QR codes, shortlinks and maintain Foundation Youtube page. Ensure system integration coding is in place for Soapbox to Dynamics integration
Digital Media Coordinator Requirements:
- Education: Bachelor's degree in related field
- Experience : 2 years of relevant experience
Digital Media Coordinator Preferred Requirements:
- Knowledge of Microsoft Dynamics Sales & Marketing desired
- Experience in digital media, content development, or communications, preferably in the healthcare or nonprofit sector.
- Experience developing social media campaigns, managing online communities, and leveraging data to optimize outreach and engagement.
- Ability to translate complex healthcare topics into accessible, engaging content for a variety of platforms.