Compunnel, Inc.
Digital Marketing Transition Manager Job at Compunnel, Inc. in Harrisburg
Compunnel, Inc., Harrisburg, PA, US
Job Description
Job Description
Company Description
Position Summary:
The Manager, Digital Marketing Transition, will lead all aspects of digital marketing transition efforts of both current and future pest control acquisition brands within the Client family of brands. This includes planning, execution, and ongoing support after the transition is complete. This individual will serve as the dedicated digital subject matter expert and lead, bridging the work between Transition and Digital Teams. The role will be responsible for ensuring the successful execution of transition plans for Client brands across all digital marketing channels, including paid, owned, and earned media, websites, and local listings. This will involve close collaboration with both internal digital teams and external agencies. The ideal candidate possesses strong project management skills, meticulous attention to detail, and a solid foundation in digital marketing principles and best practices.
Key Responsibilities:
• Develop and manage a detailed project plan, including timelines, milestones, and resource allocation.
• Track project progress, identify and mitigate risks, and ensure timely completion of all deliverables.
• Collaborate with project management to provide regular updates on changes/transitions/milestones. Ensure teams remain aligned and communication is consistent across stakeholders.
• Coordinate website changes and timelines to sunset and transition brand content/features within specified migration timelines.
• Benchmark and measure digital KPIs, including leads, units, and traffic; share data/insights/actions with the marketing leadership team through reporting across the migration cycle.
• Collaborate with digital marketing and strategy teams to develop and execute support plans to mitigate lost visibility during a brand transition. This includes securing dedicated budgets for underperforming markets/brands, implementing strategies to improve performance, and continuously optimizing and refining these efforts.
• Direct 3rd party partner relationships, assuring the quality, volume, and distribution of online content meets the highest standards, deadlines are met, and any issues are fixed promptly.
• Ensure data accuracy and integrity throughout the migration process.
• Oversee integration with third-party tools (Hubspot, Salesforce, LeadExec) to maximize digital investment and improve lead generation.
• Monitor Google Business Profiles and local citations to maintain brand alignment and accuracy.
• Participate in End-to-End migration testing efforts; monitor and analyze post-launch performance.
• Conduct lessons learned activities and implement them to improve future project rollouts.
Required Qualifications:
• 2-5 years of Marketing transition management experience.
• 5+ years of subject matter expertise across one or more of the following areas: SEO, Website optimization & analytics, Paid Media/Search.
• Excellent leadership, organizational, analytical, planning, and execution abilities.
• Experience implementing change in organizations.
• Ability to coordinate and prioritize high work volume and pressing time requirements.
• Ability to lead effectively in a cross-functional team environment.
• Strong communication and interpersonal skills.
Preferred Qualifications:
• Experience in digital marketing is a MUST.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
Certifications:
• None required, but certifications in Digital Marketing, SEO, or relevant tools may be a plus.
Education: Bachelors Degree
Compunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.
We have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.
We have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.
Company Description
Compunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.\r\n\r\nWe have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.