OWM Integrative Wellness is hiring: Marketing and Communication Manager in Buffa

Join Our Innovative, Independent Medical Practice as a Healthcare Marketing and Communication Manager!

Our Healthcare Marketing and Communication Manager is responsible for helping to grow the practice by developing and implementing strategic marcom plans for highly competitive healthcare service lines.

The ideal candidate has successful business-to-consumer marketing experience; excels at working independently and “rolling up their sleeves” to get the job done; and has experience managing a full- service marketing agency relationship. We are looking for someone to who can develop into, or immediately join, our senior leadership team responsible for growth and reputation management. Position reports to the Chief Executive Office and Chief Operating Officer.

Duties and Responsibilities

Strategy and Plans:

Develop and execute comprehensive marketing and communication strategies and plans to highly targeted audiences to grow the physician practice across priority service lines.

Agency Interaction and Management:

Articulate physician/leadership vision and business goals and communicate them effectively to our agency partner. Collaborate with and manage agency account/project manager and creative team to ensure alignment and successful execution of campaigns; provide continuous reporting and feedback to both the agency and practice leadership.

Social Media:

Execute social media strategies, create daily content and monitor channels to increase brand awareness, engagement and lead generation on targeted social media platforms.

Email Marketing:

Develop and implement email marketing and nurture campaigns, including segmentation, automation and A/B testing.

Events:

Organize promotional events and coordinate day-of deliverables and staffing as needed.

Public and Media Relations:

Oversee public and media relations strategies and campaigns that lean into both traditional and non-traditional media (podcasts, short-form video, etc.) to enhance physician’s reputation as an international medical thought leader and first-in-class integrative medicine and concierge medicine provider.

Internal Communication and Staff Engagement:

Ensure practice team members are excellent brand ambassadors through development of talking points, marketing materials and training sessions. Support internal communication by promoting staff achievement, success stories, events and company culture.

Measurement and Reporting:

Develop, track and report key performance indicators (KPIs) to measure the success of marketing efforts for continuous improvement.

Experience and Knowledge

• A minimum of 3-5 years of retail marketing and communication experience

o Ideal candidate will have marketing experience in a competitive healthcare industry

• Demonstrated experience in marcom strategy, planning and implementation

• Demonstrated experience interacting with a full-service marketing agency

o Ideal candidate will have managed an agency relationship

• Experience with integrated marketing and communication campaigns including targeted digital marketing campaigns; organic and paid social media campaigns; public and media relations; website design best practices; and analytics and reporting

o Ideal candidate will have experience with paid influencers, thought leader development, and developing physician referral relationships

o Ideal candidate will display in-depth knowledge in CRM, loyalty, digital marketing and social media

Education, Qualifications and Skills

• Bachelor's degree in marketing, communication or related field of study or equivalent work experience

• Proficient computer and technology skills: Microsoft business suite (e.g. Word, Excel, PowerPoint); social media planning and development; project management (e.g., Trello, Basecamp, etc.); basic design (e.g., Canva, InDesign); AI content tools (e.g.,ChatGPT)

• Effective, demonstrated written and verbal communication skills

• Professional appearance and comfortable public speaking at in-person marketing events

• Critical thinking skills, and ability to make recommendations to improve any aspect of the team process, practices and tools

Job Type, Compensation and Benefits

This is a full-time and on-site position (hybrid schedule may be an option in the future); some evening and weekend events and travel may occasionally be required.

Compensation: $75,000 - $90,000 per year, plus annual bonus based on achievement of SMART goals.

Benefits include: Medical/Dental/Vision, Paid Time Off, Paid Sick Leave, 7+ Paid Holidays, 401k w/ Safe Harbor Contribution, Various EE Discounts.