Director, Content Strategy and Production Job at Atlanta Dream WNBA in Atlanta

The Atlanta Dream is a WNBA team based in Atlanta, Georgia. This year marks our 18th year in the league, and 2025 is our fourth year with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.

Position Purpose

The Atlanta Dream is seeking a content leader to lead the development, production and execution of a comprehensive content strategy that engages and inspires Dream fans across all platforms. This role will oversee the creation and distribution of high-quality, engaging content that tells the compelling story of the Atlanta Dream, from our athletes and team to the broader Atlanta community through a data-driven content strategy. This individual will be a content strategy expert, who prides themself on creating audience-first content that starts with audience insights to achieve our aim of continuing to develop as an entertainment brand.

Essential Duties & Responsibilities

● Develop and execute a comprehensive content strategy, aligning with the Atlanta Dream’s overall brand, business and audience objectives.

● Lead the development and production of high-quality video content, overseeing the creation and production of compelling video assets that deepen engagement with fans, grow audience reach and increase relevance for the team in the city of Atlanta.

● Leverage data and insights to understand audience behavior and preferences, and implement learnings to maximize engagement and reach.

● Oversee content creation across all channels, including managing the development and distribution of content across social media, website, email and other digital platforms when relevant.

● Establish KPIs for content and work with digital/business intelligence teams to feed daily reporting dashboards that will be used to make real-time content decisions.

● Regularly analyze content performance and provide actionable recommendations for optimizations

● As a key member of the marketing leadership team, this role will own holistic content plans for all brand campaigns, moments, tentpole events, etc.

● Work closely with game presentation and broadcast to ensure that Dream video content is authentically interwoven into production of games in the arena and on TV.

● Balance long-term content planning with the flexibility to respond to dynamic, real-time shifts in the WNBA landscape, ensuring that content remains relevant, timely and aligned with both strategic goals and current trends.

● Identify key storytelling opportunities with players and coaches to continue to drive more narrative about the team within the market.

● Partner closely with digital marketing, retail and ticketing team to create strategic content plans to push revenue-driving business lines such as season tickets, single game tickets, and Atlanta Dream’s ecommerce site.

● Support partnerships efforts by developing and leading the team to produce video content that supports sponsorship activations. Work closely with partnerships team to develop and execute new partner content that ties back to Atlanta Dream’s content strategy and aligns with partner’s brand goals.

● Lead and mentor a team of content creators. Recruit, hire, and develop a team of video producers and content strategists.

● Responsible for leading, directing and producing key Atlanta Dream shoots such as Media Day, season tip off campaign video, schedule release, and others.

● Manage a robust bank of video freelancers to pull in the right support when needed for various initiatives, ensuring quality and consistency of the brand is maintained.

● Work with the broader marketing team to create compelling campaigns that resonate with fans - driving audience reach and deepening engagement, in partnership with Marketing Director and Creative Director.

Required Education, Experience, Traits and Skills

● 7+ years experience in content strategy, video production, creative or digital marketing, preferable within sports, media agency or a related industry.

● At least 4+ years of experience managing content teams, including photographers and videographers.

● Proven track record of developing and executing successful content strategies drive audience growth and deepen engagement with existing audiences.

● Data-driven mindset with experience in analytics tools and performance measurement.

● Can perform and excel in a fast-paced, high-pressure environment, especially during critical campaign moments and gamedays.

● Experience with project management tools and ability to lead and prioritize across multiple projects.

● Discretion, this role will be privy to confidential information.

● Ability to meet tight deadlines while maintaining quality and efficiency across multiple projects.

● Experience leading a video production team to create great content that breaks through.

● Proven track record and expertise directing large-scale video shoots.

● Able and willing to travel to Atlanta Dream away games when needed, in addition to working non-traditional hours including evenings and weekends as needed.

● When not traveling, able to work out of Atlanta Dream offices and attend all Atlanta Dream home games.

Work Schedule: Normal office hours; plus all Atlanta Dream games; nights/weekends when applicable This is a full-time exempt position. The Atlanta Dream is committed to employing a diverse workforce.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.