Crunch Fitness Primetime Fitness LLC is hiring: Marketing Director in Troy

Primetime Fitness is a leading private equity–backed Crunch Fitness development company. We own and operate Crunch Fitness centers from Michigan to Nashville. We are seeking a dynamic and experienced Marketing Director to join our team and lead our marketing efforts.

Job Summary:

The Marketing Director will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive member acquisition/retention, personal training revenues, and employee recruitment. This role requires a strategic thinker with a proven track record in a service-focused industry. The position demands strong marketing leadership and a deep understanding of both digital/social and traditional marketing channels.

Key Responsibilities:

• Develop and implement marketing strategies that align with company goals and objectives.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media.
• Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams—including sales, personal training, group fitness, and member service—to ensure cohesive marketing efforts.
• Monitor and report on the performance of marketing campaigns, using data-driven insights to optimize strategies.
• Build and maintain relationships with key stakeholders, including the brand, vendor partners, and members.
• Conduct competitor research.

Qualifications:

• Ability to multitask and effectively manage time.
• Excellent written, verbal, and interpersonal communication skills.
• Experience with digital marketing, including content marketing and social media marketing.
• Proven budget management abilities.
• Demonstrated professional work ethic.
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Minimum of 7–10 years of experience in marketing, with at least 3–5 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing, including SEO, SEM, social media (specifically Meta Studio), email marketing, and content marketing.
• Experience using editing tools such as CapCut, Canva, and Final Cut.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan.
• Paid time off and holidays.
• Professional development opportunities.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)