Digital Advertising Supervisor Job at ANTENNA GROUP INC in Washington

• Hackensack, NJ / Kitchner, ON / New York City / Remote / San Francisco, CA / Toronto, ON / Washington, DC / Waterloo, ON

Antenna is a PR and integrated marketing agency that specializes in cleantech, mobility, real estate, and healthcare. Our team combines deep domain expertise with full-stack PR and marketing capabilities to help innovative companies in our industries achieve breakout growth and velocity. With offices throughout the U.S., and an international network, Antenna is a high-growth organization that is focused on providing its professionals with an exceptional work-life experience.

Antenna Group is looking for a performance-driven digital advertising supervisor with extensive B2B experience to join our fast-growing and collaborative marketing team. You will lead our digital advertising team and report to the VP of Integrated Strategy. You will be responsible for leading a team, setting up processes/systems, managing the team's day-to-day operations, and being the lead ad strategist for a handful of our largest advertising accounts. This is an exciting role with high visibility in the organization with collaboration opportunities across departments.

This role will include a mix of leadership, people management, account strategy, and implementation. You will directly manage, teach, and inspire a team of growing digital advertising professionals. We are looking for a self-starter, growth-minded professional who is up to the challenge of leading and growing the digital advertising team at Antenna.

You must be well-rounded in your digital advertising and paid media knowledge, including Paid Social and Paid Search. Additionally, you should have a strong ability to derive actionable insights from Google Analytics, Google Search Console, and campaign monitoring tools; and an understanding of how marketing channels and creative assets affect digital advertising performance.

Key Requirements:

• 4-5 years of digital advertising experience
• 1-2 years of managerial experience
• Strong organizational & project management skills
• Excellent written, verbal and interpersonal communication skills
• Previously worked in a media agency
• Experience with paid media strategy, buying/planning, and management or leading an advertising team leveraging the following channels (in priority order): Search, Social, Programmatic, OTT/CTV, Direct/Endemic, Streaming Audio, Print, OOH
• Experience using Google Analytics to measure performance and make analytical and strategic decisions
• Experience with Campaign Manager or other trafficking software
• Ability to generate, analyze, and communicate digital advertising reports
• Ability to demonstrate a thorough understanding of core digital advertising principles and best practices
• General knowledge and familiarity with integrated digital marketing services such as web design, content strategy/messaging, web development, conversion optimization, SEO, email marketing, social media, public relations, and public affairs
• A genuine desire for continual learning and professional growth
• Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback.
• Flexible and agile; ability to pivot quickly and provide solutions for alternative actions.
• Ability to diagnose, troubleshoot and fix campaign issues
• Demonstrated critical thinking and problem-solving skills
• Self-motivated, proactive and dedicated to generating results for our clients

Bonus Qualifications:

• Experience working in an agency environment
• Worked on cross-functional teams
• Experience and/or personal interest in Antenna’s Impact Ecosystem: Cleantech, Health, Mobility, Real Estate, B2B Tech, etc.
• Experience with HubSpot, CRMs, and marketing automation
• Certifications: Google Adwords, Facebook Advertising, Google Analytics, Hubspot

Responsibilities:

• Lead the Digital Advertising team on multiple accounts
• Manage a team of 1-3 digital advertisers and other digital advertising team members
• Responsible for the strategy, execution, management, optimization, performance, and reporting of digital advertising campaigns
• Implement and maintain tools/processes to manage paid accounts
• Proactively manage relationships with paid media vendors
• Write compelling Search ads and calls-to-action
• Monitor day-to-day performance of campaigns and flag issues
• Collaborate with the VP of Digital media to create digital advertising strategies
• Work with ad specialists to manage and track paid media spending
• Develop and strengthen digital advertising skills across teams
• Train new digital advertising professionals
• Serve as a resource for ad hoc digital advertising questions
• Communicate campaign performance to clients
• Collaborate with various team members on integrated campaigns
• Assist internal sales team with research, strategy formation, and client presentations

WHAT WE LOOK FOR

• Collaborative, proactive, and persistent mindset
• Curious nature and the desire to challenge the status quo
• Passion for Antenna’s sectors and a determination to make an impact
• Drive to deliver an invaluable client service experience
• Desire to leverage innovative technology for client impact

WHAT WE OFFER

• Competitive salary, comprehensive benefits, and matching 401K
• Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system with 18 PTO days to start and Winter Recess
• We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances
• Early Fridays are for all year round. Summer Fridays extended throughout the year
• Service is in our DNA. We offer a paid day off every year to volunteer
• Tenure is valued and rewarded. We offer Sabbatical Leave to our seasoned Ants
• We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies for guidance and networking
• We were hybrid before it was cool. We’ve always believed in balance
• Growth is the key to our collective success. We offer a yearly Professional Development Stipend
• Connection and relationship building is everything. We offer regular outings and virtual events