Tbwa Chiat/Day Inc is hiring: Content Marketing Manager in New York

Accrue is a fintech company that powers modern customer loyalty at the payment layer. Centered around its branded stored value wallet solution, Accrue’s platform helps brands take control of their payments and refunds, reward customer loyalty, and bypass traditional payment giants.

Build a deeper, more durable customer base while optimizing your bottom line – all with Accrue.

About the role

Accrue’s Marketing team tells the Accrue story, determines messaging and positioning, and translates our products and features into tangible customer benefits. By doing so, our marketers are responsible for bringing in prospective customers and have a deep understanding of the business and the industry we are in.

The Content Marketing Manager will contribute to our content marketing strategy and SEO efforts through compelling storytelling via high-quality, high-performing articles and other content types.

What you'll do

• Execute on a comprehensive B2B content marketing strategy aligned with business goals.
• Research and produce high-quality, on-brand B2B content, such as blog posts, whitepapers, video content, demos, and company social media content.
• Optimize content for SEO and external traffic.
• Research industry trends and gather customer insights to inform marketing strategy.
• Design and implement paid campaigns that resonate with our ICP across the marketing funnel.
• Manage marketing platforms (Webflow, HubSpot).
• Build and maintain reporting and analytics to refine content strategy and track ROI.
• Partner with Sales, Product, Design, PR teams, and customers to develop and amplify compelling stories that align with company-wide goals and timelines.

What you'll need

• 2+ years B2B content or product marketing experience, ideally in SaaS or fintech.
• Exceptional writing and editing abilities with attention to detail.
• Creative, undeterred by ambiguity, and excited to find the right problems to solve.
• A voracious learner with innate curiosity, adept at understanding new topics and tools.
• Knowledge of SEO and content optimization best practices and tactics.

Salary Information

The range listed below is just one component of Accrue's total compensation package; This role will receive a competitive salary + benefits + equity. The salary range is for US-based employees located in the listed market. Other benefits include those listed above such as healthcare and 401k with 3% contribution.

Salary Range: $70,000 - $120,000 USD.

Accrue is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at talent@accruemoney.com.

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