Title Director, Content Strategy Job at Illumiti Inc. in Morrisville

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Syntax is a leading Managed Cloud Provider for Mission Critical Enterprise Applications and has been providing comprehensive technology solutions to businesses of all sizes since 1972. Syntax has undisputed strength to implement and manage ERP deployments (Oracle, SAP) in a secure and resilient private, public or hybrid cloud. With strong technical and functional consulting services, and world-class monitoring and automation, Syntax serves some of North America’s largest corporations across a diverse range of industries. Syntax has offices worldwide, and partners with Oracle, SAP, AWS, Microsoft, IBM and other global technology leaders.

Director of Content Strategy

We seek an experienced Director of Content Strategy to lead the development and execution of content that drives customer engagement, brand awareness, and lead generation for Syntax. The ideal candidate will have a deep understanding of the B2B buyer's journey, a passion for storytelling, and the ability to create high-quality content that resonates with target audiences across multiple channels.

This role requires a strategic thinker who can align content initiatives with business objectives, advise a team of content creators, and collaborate closely with cross-functional teams, including product, sales, and customer success.

Key Responsibilities

• Content Strategy Development: Create and execute a comprehensive content strategy that aligns with the company’s growth goals, product launches, and market positioning.
• Content Creation & Management: Oversee the development of high-quality content, including blog posts, whitepapers, case studies, eBooks, webinars, and videos, ensuring consistency with brand voice and messaging.
• Cross-Channel Content Distribution: Develop strategies for distributing content across various channels (website, social media, email campaigns, etc.) to maximize reach and engagement.
• SEO & Analytics: Implement best practices for SEO and regularly analyze content metrics to refine strategy and improve results.
• Collaborative Leadership: Work closely with product marketing, demand generation, and sales teams to create content that supports lead generation, customer retention, and revenue growth.
• Thought Leadership: Position the company as an industry thought leader through compelling, original content that resonates with key decision-makers in our target audience.
• Content Calendar Management: Establish a master editorial calendar to ensure a steady flow of fresh content aligned with campaigns and company initiatives.
• Stakeholder Engagement: Collaborate with internal subject matter experts to ensure content is accurate, relevant, and speaks to the needs of our customers.

Qualifications

• 7+ years of experience in content strategy, content creation or related roles.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail.
• Proven ability to craft compelling thought leadership narratives and effectively disseminate them through various media channels, enhancing brand visibility and authority.
• Strong understanding of SEO, content analytics, and experience working with content management systems (CMS) like WordPress.
• Demonstrated ability to manage and mentor content teams, as well as coordinate with external agencies.
• Experience in producing content across multiple formats (e.g., long-form articles, video, infographics) and platforms (e.g., social media, company blog).
• Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
• Strong interpersonal and communication skills, with a track record of working effectively with cross-functional teams.
• Knowledge of the B2B buyer’s journey and ability to tailor content accordingly.

Why Syntax?

Become a part of our success story and work in a company with exciting innovation projects that are causing a stir across the industry. We recently launched one of the world's most advanced manufacturing facilities based on SAP S/4HANA Cloud and SAP Digital Manufacturing Cloud for Execution - for Smart Press Shop, a pioneering joint venture between Porsche and forming specialist Schuler.

• Global tourist: With us, you can also work from abroad from time to time.
• Flexible working time models, home office.
• Attractive benefits, e.g. company pension scheme or various health offers.
• A modern environment in which the 'you' is part of it.
• Open feedback culture, flat hierarchies and a motivated team.
• Individual career planning with continuous training and coaching on the job.

You see a personal challenge in this responsible task? Apply now - and become part of the SYNTAX team!

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