Tbwa Chiat/Day Inc is hiring: Director, Social Creative in New York

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You’ll Come In

The Director, Social Creative will lead creative for the Paid Social group at The Farmer’s Dog. You’ll manage a group of creatives across video and design, optimizing for performance while maintaining a high brand standard. You’ll be empowered to push one of our most impactful channels to reach new heights by speaking to dog owners in a strategic, compelling, and action-provoking way.

How You'll Make An Impact

• Set strategic goals (OKRs) for the Paid Social working group, laddering up to Brand function and The Farmer’s Dog business goals for customer acquisition. Drive progress and guide prioritization to accomplish these goals.
• Oversee the weekly and monthly cadence of production for a high volume of assets across Meta, TikTok, YouTube, and additional channels as we scale.
• Work closely with the creative group to concept against messaging strategies, interpret trends, and iterate quickly to react to performance, creating a diverse range of videos and static ads to target a broad spectrum of potential customers.
• Manage a team of video and other creatives, using strong mentorship, feedback, and guidance to lead them in producing high-quality and performance-oriented content with speed.
• Own the creative relationship with external creative partners, including creator agencies, freelancers, and individual influencers, as needed.
• Partner closely with team members in Acquisition to workshop ideas and develop hypotheses according to conversion goals and data insights.
• Maintain tight communication with Legal, staying on top of claims and messaging guidance while evaluating possible risk with reward.
• Work with Brand Operations along with internal and external production partners to balance quick-turn edits with longer-lead productions.

We're Excited About You Because

• You've had 7 or more years of hands-on experience in an agency or brand-side social studio, leading social creatives.
• You’re deeply enmeshed in the world of social media. You see the patterns of engagement, track trends, and can visualize how our core messages and creative concepts can best come to life in a social environment.
• You’re experienced in working with acquisition teams or media teams, and have a proclivity — and appetite — for using data to help guide creative decision-making.
• You’ve led creative teams, and consider your greatest point of impact to be enabling your reports to do their best work.
• You thrive in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail.
• You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
• You’re able to travel occasionally for production as needed.

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug