Social Media Strategist/College of Journalism and Communications and WUFT News J

Social Media Strategist/College of Journalism and Communications and WUFT News

Apply now Job no: 535051
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: 23120100 - CJC-WUFT-TV

Classification Title:

Social Media Producer

Job Description:

Bring Your Talent to a Culture of Excellence!

The College of Journalism and Communications and WUFT News at the University of Florida is seeking a Social Media Strategist to join our dynamic editorial team.

We are looking for an exceptional Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our brand objectives, engages our audience and drives business results for the college’s professional media platforms including but not limited to WUFT News, Noticias WUFT, WRUF and FPREN. As a key member of our editorial team, you will be responsible for devising a social media plan, creating and curating high-quality journalism content, managing our social media presence and analyzing metrics to inform future strategy.

Responsibilities:

1. Develop and implement a social media strategy that aligns with organizational goals and objectives (e.g. increase followers, drive website traffic, generate leads).
2. Create and curate high-quality, engaging journalistic content across multiple social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, etc.).
3. Identify, monitor and report on social media analytics, critical tracking metrics and insights.
4. Collaborate with cross-functional teams (news, marketing, communications, administrators) to ensure consistent messaging and brand representation across all channels/platforms.
5. Identify and prioritize trends, best practices and industry insights to stay up to date with the latest social media developments.
6. Manage social media advertising spend and optimize campaigns for maximum ROI.
7. Provide social media training and support to internal stakeholders as needed.
8. Supervise student assistants and/or students tasked with social media content creation.
9. Participate in daily and long-term news planning meetings.
10. Collaborate with leadership and operations teams of individual television and radio stations.

Minimum Qualifications:

Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Preferred Qualifications:

• Experience with social media account management, particularly for a media/journalism outlet.
• Experience with social media brand development and marketing.
• Understanding of how to create and execute a data- and analytics-driven social media organizational plan.
• Ability to work with various teams across various disciplines, including supervision and training of students and other staff.
• Expertise in social media content creation tools and software (Adobe Creative Cloud suite of products, Canva, Social News Desk).
• Proficiency in newsroom operating & planning systems (like ENPS, NewsBoss, AP Playbook).
• Content creation experience on social media apps (like Facebook, Instagram, X, Snapchat, YouTube).
• Familiarity with newsroom tools (like Osmo, Mevo, Descript, LiveU & Comrex, etc.).

Normal Work Schedule:

Monday through Friday 9:00 a.m. to 6:00 p.m. Hours may vary based on news coverage and INC obligations. Position is deemed to be an essential employee by the standards of the University of Florida, College of Journalism & Communications and the Division of Media Properties. As such, the position will be called on to potentially work nights, weekends, holidays and on-call hours as the situation warrants. Additionally, regular work schedules, that will include an equitable distribution of holidays, will be arranged by the supervisor to ensure continuous service is provided by the Division of Media Properties. Must have reliable transportation to work including during inclement weather conditions. May require travel.

Salary: $60k-65k

Application Instructions:

Please submit your applications online via Careers at UF. Applications must include your resume and a cover letter.

If an accommodation due to a disability is needed to apply for this position, please call (352) 392-4621 or the Florida Relay System at (800) 955-8771 (TDD).

The University of Florida is an Equal Opportunity Employer.

Health Assessment Required: No

Advertised: 28 Feb 2025 Eastern Standard Time
Applications close: 28 Mar 2025 Eastern Daylight Time