Job Description
About Us
Greenbrook Medical is on a mission to improve the health and well-being of seniors across the nation. We provide our patients with a high-touch, personalized primary care experience, including 24/7 access to your physicians, care coordination services, and more. After launching in 2021, we've successfully bootstrapped our first market in Florida with 3 brick and mortar clinics. Now, we've launched a joint venture with Tampa General Hospital to proliferate our model across Tampa Bay. We're building a team to scale that partnership and create the playbook to launch more partnerships beyond Tampa Bay. Come join our lean, entrepreneurial and passionate team.
About the Role
Greenbrook Medical is looking for a creative and detail-oriented Marketing Coordinator to drive content marketing efforts and develop compelling collateral that engages Medicare-eligible patients (65+) and key referral partners, such as insurance brokers. This role is perfect for a versatile marketer who thrives in a fast-paced environment and excels at crafting impactful messaging across multiple channels. The Marketing Coordinator will take the lead in creating brochures, digital content, and promotional materials that enhance brand awareness and patient engagement. If you have a passion for storytelling, design, and healthcare marketing, we'd love to hear from you!
Location: This role will work from home remotely within the Tampa Bay Area, with travel to our clinics and events in Tampa.
Key Responsibilities
- Collateral Development: Design, update, and distribute print and digital marketing materials, including brochures, flyers, and educational content.
- Collaboration & Vendor Management: Work with designers, printers, and internal teams to execute marketing projects effectively and on time.
- Social Media & Content Creation: Strategically oversee Facebook, LinkedIn, and other key platforms to engage patients and stakeholders, fostering trust in Greenbrook Medical's services. Develop and execute targeted Facebook ad campaigns to enhance reach and engagement. Maintain and optimize the Google My Business profile by responding to reviews, creating profiles for new locations, and ensuring each profile features high-quality photos of the facility and staff.
- Website Management: Maintain and update the company website with new locations, services, and patient resources.
- Lead Generation & Email Marketing: Develop and execute email marketing campaigns targeting prospective patients and brokers to nurture relationships and drive conversions.
- Advertising & Content Production: Support the development and coordination of TV, radio, digital ads, and basic video production for social media, our website, and Healthgrades. Ensure all content aligns with brand messaging, regulatory guidelines, and engages our target audience effectively.
- Performance Tracking & Reporting: Analyze campaign performance, patient engagement, and lead conversion metrics to optimize marketing efforts and improve ROI.
About You
- Experience:
- 2+ years of experience in marketing, preferably in B2C healthcare, senior-focused services, or retail marketing.
- Experience with designing and printing collateral, such as brochures, clinic signage and content for website and social media.
- Education:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Skills:
- Strong understanding of audience development and patient engagement strategies.
- Experience in event planning, community outreach, and local marketing initiatives.
- Proficiency in email marketing (HubSpot), website management (WordPress), and social media tools.
- Ability to create and manage print and digital collateral using Canva, Adobe Creative Suite, or similar design software.
- Knowledge of SEO, PPC, and digital advertising best practices.
- Strong organizational skills, with the ability to manage multiple projects and deadlines effectively.
- Excellent verbal and written communication skills, with experience crafting messaging for senior audiences and healthcare consumers.
- Experience working with vendors, printers, and media agencies is a plus.
- Collaborative mindset with a willingness to learn and grow.
- High attention to detail and commitment to excellence.
- Values: You embody our core values of Heart, Excellence, Accountability, Resilience, and Teamwork.
Why You Should be Excited
- Innovation: Be part of an innovative clinic setting the standard for senior-focused primary care. Work in a supportive, patient-first environment that values quality care.
- Impact: Be part of a mission-driven team focused on transforming healthcare for underserved seniors.
- Growth: As Greenbrook Medical grows, there will be opportunities for team member growth and leadership!
- Compensation: Competitive base salary and performance-based bonus, paid time off, monthly benefits stipend and 401K.
Our Selection Process
Our selection process typically includes an online application, initial interview, panel interview, values interview, and reference check.
Equal Employment Opportunity and Commitment to Diversity
At Greenbrook Medical, we believe the only way we accomplish our mission is by building the best team in healthcare. We do this through a culture of respect and belonging, ensuring our teammates feel cared for first and foremost.
We will extend equal employment opportunity to all applicants without regard to age, race, ethnicity, sex, religion, sexual orientation, gender identity, socioeconomic background, disability status, military affiliation, pregnancy or any other status protected under federal, state and local laws. We encourage all who share our mission to apply. Greenbrook Medical will provide reasonable accommodations during the recruitment process. If you need additional accommodations or assistance, do not hesitate to contact our People team at recruiting@greenbrookmedical.com.