Social Media Strategist Job at Arbor Day Foundation in Lincoln

Are you a force for good? Does the opportunity to devote your talents to a cause much greater than yourself excite you? Are you passionate about using social media to make a real impact? Do you thrive in a fast-paced, collaborative environment where creativity meets strategy? The Arbor Day Foundation is a place where you can do work that matters, with people who care. As we say at the Foundation: life is short, love where you work.

As one of the world's largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. We help others understand and use trees as a solution to global issues (like air quality, water quality, climate change, deforestation, poverty, and hunger) that are critical to survival.

The Arbor Day Foundation is seeking a Social Media Strategist to join our Marketing & Communications Team to develop and optimize social media strategies that align with the Foundation’s goals and objectives to engage our organic social media channels.

This role reports to the Director, Communications & Public Relations.

You Have:

• Passion. For the Foundation’s mission, nature, environmental stewardship, and people.
• Experience. You have a strong understanding of content strategy, storytelling, and audience engagement and have set the social media framework and strategy for what gets produced, when, and why.
• Social Media Platform Expertise. You are proficient in using social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube etc.) and tools (Sprout Social, etc.) or similar.
• A Data-Driven Mindset. You have the ability to measure and optimize content performance.
• Collaboration Skills. You get energy from working as a team to amplify our Foundation’s planet-shaping impact through social media. Nothing we do is done in a silo.
• Strong organization. You excel at planning and managing multiple priorities.

You Will:

• Develop and Implement Social Media Strategies. Align with Foundation goals to engage and grow our audience of 400,000+ followers across platforms.
• Ensure Cohesion. Develop and manage content calendars, ensuring consistency in messaging and engagement.
• Collaborate Across Teams. Work with the PR, Social & Content Team, our agency partners, and other departments to integrate social media into broader initiatives.
• Guide Creative Direction. Partner with designers, writers, and videographers to develop compelling, high-impact content that aligns with strategic goals.
• Create Content. Step in to write posts, design visuals, and produce videos as needed.
• Lead Influencer Marketing. Identify and manage relationships with influencers to amplify our message.
• Analyze & Optimize. Monitor performance metrics and refine strategies for greater impact alongside our Social Media Strategist.
• Stay Ahead of Trends. Research platform updates, audience behaviors, and emerging content trends to keep our strategy fresh and relevant.

Love Where You Work:

• Our work changes the world. We find deep purpose in our daily work, we’re helping to shape the planet for future generations.
• We're in this together. A culture focused on a genuine interest in the wellbeing of others, collaboration, and the intrinsic shared purpose to do what's right. We pride ourselves on the culture we've built. We love it, and we know you will too.
• We care about your health. We offer competitive healthcare (health, dental, vision) coverage for you and your loved ones matched with a wellness incentives program.
• We invest in your future. Company paid short-term and long-term disability, paid parental leave, life insurance and 401k with company match are available.
• We know the little things matter. Team members receive a monthly parking stipend, a fully stocked kitchen, and access to a plethora of benefits at Arbor Day Farm.
• We care about your growth. We allocate 40+ hours annually for our team members to focus on learning and development.
• We want you to unplug when needed. We believe in taking your time off without guilt, including the week between Christmas and New Years that we close our Lincoln Campus to recharge.
• We'll round out the experience. We put our culture first, and we host events and experiences throughout the year to show that we care about you (and your family).