Social Media Manager Job at Watches of Switzerland Group PLC in Fort Lauderdale

Job Objective

As a Social Media Manager, you will be responsible for managing Watches of Switzerland’s online presence, driving engagement and building brand awareness while maintaining a consistent brand voice. As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Responsibilities
Social Media

1. Manage content development, talent contracts, tone of voice, design formatting and budgets for organic and paid social.
2. Manage respective agencies and internal teams throughout social media co-op campaign planning and execution.
3. Manage Rolex, Tudor, Patek Philippe and partner brand guidelines across social platforms.
4. Oversee social media analytics and reporting.

Rolex Blog

1. Manage Rolex blog program including maintaining brand guidelines, organizing journalist communication, syncing program with ecommerce team for timely posting.
2. Manage respective agencies and internal teams throughout social media co-op campaign planning and execution.

Marketing Campaigns

1. Develop pitch decks for brands.
2. Manage budget for paid social media.
3. Develop benchmark KPIs.
4. Manage implementation of and performance analytics of campaigns across social media channels.
5. Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication.

Special Projects

1. Marketing support for special projects across WOS, Mayors, Betteridge and Analog Shift including developing media kits, pitch decks, marketing presentations.
2. Communication of key project calendars, timelines, stakeholders and performance.

Essential Experience & Requirements

1. 3-5 years in product and client marketing.
2. Excellent copywriting skills that can be translated into the development of marketing materials.
3. Proven track record of client relationship management.
4. Knowledge of digital media and publisher industries.
5. Technical knowledge of the latest digital marketing tools and channels, including customer relationship management platforms and marketing automation platforms (e. g. Marketo, Salesforce).
6. Experience building, executing and scaling cross-functional marketing programs.
7. Experience using data and metrics to measure impact and determine improvements.
8. Experience using Microsoft Excel to manipulate and analyze data.
9. Experience presenting metrics and progress to goal to senior leadership.
10. Experience in C-Suite level reporting and presentation delivery.

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