Mogi I/O : OTT/Podcast/Short Video Apps for you
Marketing Director – IT Services & AI Solutions
Mogi I/O : OTT/Podcast/Short Video Apps for you, Santa Clara
Note - If shortlisted, we’ll contact you via WhatsApp and email. Please check both and respond promptly.
- Location: California Santa Clara USA
- Job Type: Full-Time | Onsite
- Salary Range: USD 150000 - 180000
- Experience: 8 - 15 Years
- Work Authorization: US Citizen
- Our client is seeking a senior marketing executive to lead branding and marketing initiatives for its Data, AI, and Analytics business. This role focuses on developing a strong brand presence, executing strategic marketing initiatives, and driving growth in a fast-paced IT services environment. The ideal candidate will have expertise in analytics-driven marketing, public relations, industry analyst relations, and lead generation, ensuring the client’s leadership in the Data and AI IT services space.
- Strategic Marketing Execution: Develop and implement comprehensive marketing plans aligned with business objectives to enhance brand visibility and market share.
- Brand Positioning & Analyst Relations: Strengthen the client’s market presence by engaging with industry analysts, ensuring services and solutions are well-represented in market reports.
- Public Relations & Media Management: Oversee PR strategies, manage press releases, and foster relationships with media professionals and industry influencers.
- Lead Generation & Customer Engagement: Design and execute lead generation campaigns while developing marketing initiatives to enhance customer retention and awareness of new services.
- Partnership Marketing: Collaborate with strategic partners to create co-marketing initiatives that leverage joint capabilities for market expansion.
- Data-Driven Campaign Management: Utilize advanced analytics to assess marketing performance, optimize strategies, and ensure campaign effectiveness.
- Market Research & Competitive Analysis: Conduct ongoing industry research to stay ahead of trends and adapt marketing strategies accordingly.
- Performance Reporting: Provide regular reports to senior management, offering insights and recommendations for continuous marketing improvements.
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
- Minimum of 8 years of experience in marketing, with a strong focus on brand development, analytics-driven marketing, and strategic partnerships in IT services.
- Proven expertise in executing integrated marketing campaigns.
- Strong analytical, organizational, and creative problem-solving skills.
- Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
- Excellent communication and interpersonal skills, with the ability to work independently in a dynamic environment.