Marketing Coordinator for Violife (marketing insights) Job at Flora Food Group i

Job Title: Marketing Coordinator – Violife Brand North America (Retail and Foodservice)
Location: Hackensack- Hybrid 2/3 days a week- Company shuttle from NYC
Compensation Range:- 60-70K

About Flora Food Group: Flora Food Group is a global leader in the plant-based food industry, with a strong focus on innovation, sustainability, and delivering high-quality products. The Violife brand is a trailblazer in the dairy-free, plant-based food space, offering a wide array of delicious and nutritious alternatives. With a commitment to health, ethics, and sustainability, Violife has become a beloved brand in North America, and we are looking for an exceptional Senior Marketing Manager to lead and grow our brand in the US and Canada.

Position Overview

We are seeking a dynamic and highly motivated Marketing Coordinator to join our North America team. The ideal candidate will have a strong understanding of commercial and marketing strategies, combined with a robust skillset in data analytics. This role will support Violife's marketing initiatives for retail and foodservice, help optimize campaign performance, and ensure strategic alignment across all marketing efforts to increase brand awareness, consumer engagement, and sales.

Key Responsibilities

• Campaign Coordination & Execution: Assist in the planning and execution of marketing campaigns, working closely with both internal teams and external agencies. Ensure that all marketing activities align with the brand's goals and strategy.
• Data & Analytics: Track, analyze, and report on marketing performance using key performance indicators (KPIs) such as ROI, conversion rates, and audience engagement. Provide insights and recommendations to optimize future campaigns.
• Cross-functional Collaboration: Work with the sales team to align marketing efforts with commercial objectives, ensuring a cohesive approach to product launches, promotions, and retail partnerships.
• Content Creation & Management: Support the development of digital content, including social media, email marketing, and website updates. Ensure content is optimized for maximum reach and engagement.
• Budget Management: Assist in managing the marketing budget, ensuring that resources are allocated effectively to deliver results.
• Business performance: Monitor business performance working close with brand, sales and demand planning. Support Innovation launches and forecasting as well as business analyis

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in marketing, with a focus on data analytics and commercial strategy.
• Strong proficiency in marketing analytics tools (Google Analytics, social media insights, etc.).
• Experience working with marketing automation platforms and CRM systems.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a collaborative team.
• Passion for plant-based foods and commitment to sustainability is a plus.

Preferred Skills:

• Experience in the CPG or food industry.
• Knowledge of retail marketing and trade marketing strategies.
• Familiarity with A/B testing and other performance optimization techniques.

Why Join Violife?

• Be part of an innovative and rapidly growing brand in the plant-based food industry.
• Work with a passionate team focused on making a positive impact on health and the planet.
• Competitive salary and benefits package.
• Opportunity for career growth and professional development.

What's next

If this position sounds interesting, please hit the apply button now!