Digital Media Manager Job at City of Boston in Boston

Overview

Boston Centers for Youth & Families (BCYF) seeks an energetic, creative, and committed Digital Media Manager to join our team. You will be pivotal in driving community and public awareness of BCYF’s critical role in youth development and supporting Boston’s families.  Reporting directly to the Director of Communications, you will collaborate on various aspects of marketing, communications, and public information. This includes assisting with traditional and digital marketing strategies, managing social media, updating the website, and coordinating email campaigns. As the Digital Media Manager, you will play a key role in crafting BCYF’s narrative related to our programs and resources across the city.

Responsibilities

Digital Communications and Content Creation:

• Manage social media strategy, planning, and scheduling using project management tools.
• Oversee and create engaging content for social media platforms; monitor trends and engage with the online community.
• Assist with the development and execution of targeted email campaigns and monthly email newsletters.
• Design clear, engaging graphic communications for digital and print.
• Produce and edit multimedia content, including photos, videos, Instagram reels, animated graphics, gifs, png, and more for social media.
• Serve as lead content creator for all BCYF-related web pages, regularly editing existing pages and collaborating with the Digital team to roll out new web pages.
• Manage content and updates for BCYF’s web pages, including current information, schedules, and promotional content, to ensure that content is up-to-date and highly relevant for website visitors.
• Write long- and short-form content for various communication channels and oversee engagement with constituents across channels.
• Assist with creating event listings, social media live streams, and other digital content.
• Research local events, programs, and resources to be shared with constituents.

Event Support:

• Attend and document BCYF events throughout the city, including photography and speaking with attendees.
• Assist with mayoral event requests and requests for proclamations/citations.
• Monitor press coverage and distribute news clips to internal staff.

External Communications:

• Support communication with local media.
• Act as a Language and Communications Access liaison, helping to manage the department’s language access strategy, including interpretation/translation processes.

Administrative and support work:

• Analyze metrics to ensure content is relevant, accurate, and maximally useful.
• Maintain records of content, communications, and other key documentation.
• Collaborate with other City departments and teams as necessary.
• Perform related duties as required.

Minimum Entrance Qualifications

• Three (3) years of experience managing social media channels and creating content for various platforms.
• A bachelor’s degree from an accredited college or university with a related major, such as digital communications, communications, marketing, journalism, or art, is preferred; equivalent demonstrated knowledge may be accepted.
• Proficiency in Google Workspace, Microsoft Office, Adobe Creative Suite, and Canva.
• Familiarity with web content management systems (e.g., Drupal, Wordpress) and social media content management platforms (e.g., Hootsuite) is highly preferred.
• Highly organized and self-motivated, with a demonstrated ability to prioritize multiple projects in a fast-paced environment.
• Excellent written and oral communication skills, including proven ability to apply principles of English language usage, grammar, mechanics, and spelling in written work.
• Ability to work in a team environment and work collaboratively and independently.
• Ability to exercise good judgment and focus on detail as required by the job.
• Boston Residency Required.

C.O.R.I and S.O.R.I check required.

BOSTON RESIDENCY REQUIRED.

Terms:

Union/Salary Plan/Grade: SENA/MM5-Grade 07

Hours Per Week: 35