Prisma Health
Manager, Digital Presence and Content, Corporate Columbia, FT, Day
Prisma Health, Greenville, South Carolina, us, 29610
Inspire health. Serve with compassion. Be the difference.
Job Summary Develops and executes owned channels strategy to enhance brand visibility, engages target audience, and drives revenue growth. Instrumental in elevating digital presence and engagement across various business units. Oversees a team of digital marketing professionals, collaborating closely with cross-functional teams, including content creators, designers, and developers, to create compelling digital experiences.
Responsibility of supporting the organization's growth goals and objectives including patient acquisition and retention with measurable ROI. Works closely with stakeholders to identify and maximize opportunities to use Web-based technologies to reduce costs, improve business processes and support critical business strategies. Provides information access, promotes the strategic use of information technology, and enables the workforce to use both Web-based technologies and new media applications.
Essential Functions Oversees analyses of Web site technology enhancement, making recommendations that generate ROI and demonstrate cost reduction achieved through Web strategy implementation. Introduces business process change related to the Web throughout the clinical, operational and financial departments (i.e., improved customer experience for event registration, appointments, bill pay, Find a Physician, etc.
Oversees ongoing quality management efforts to ensure the accuracy and consistency of Prisma Health Web sites. Works collaboratively with IT to develop/implement digital standards to ensure usability and consistency. Leads the development, implementation and enforcement of Web site(s) principles, policies and procedures.
Oversees the development and optimization of the company's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.
Manages Digital Services team (content developers, writers, interactive media) and works collaboratively with in-house designers, Information Technology, as well as Web consultants and vendors (CMS, graphic design, health library, etc.).
Works collaboratively on coordination and implementation of Web site strategies and technologies. Serves as organization's web strategy visionary.
Develops, implements, and evaluates Web site metrics and reports to gauge the effectiveness of Web sites. Identifies performance measures for all Web-based activities and monitors progress toward those objectives, making mid-course adjustments.
Develops and implements strategies for online content optimization and SEO strategies, to improve search rankings and user engagement, monitoring performance to meet business goals and implementing best practice - particularly for competitive healthcare discovery and findability for consumers, patients, providers, friends and family. Responsible for fluency in functionality for SEO performance, YouTube SEO performance, and online content roadmap in alignment with technologies and studio partners.
Performs other duties as assigned,
Supervisory/Management Responsibilities Job has direct and/or indirect supervision of team members that may include final budget authority, hire/termination authority, performance appraisal responsibility and disciplinary authority. Job will be considered a member of management staff at Prisma Health or affiliate and will have direct reports.
Minimum Requirements Education - Bachelor's degree
Experience - Three (3) years of experience
In Lieu Of NA
Required Certifications, Registrations, Licenses NA
Knowledge, Skills and Abilities Expertise in website development, programming, and management of digital assets
Able to stay abreast of web-related technological, creative and media advances and trends.
Demonstrated expertise in website publishing, including content management, updates, and user experience optimization.
Proficiency in managing and optimizing Content Management Systems (CMS) to ensure efficient content publishing and site performance
Strong organizational skills for overseeing digital asset management, including storage, accessibility, and version control.
In-depth knowledge of online content optimization, including SEO best practices, to improve search rankings and user engagement.
Proven ability to create and oversee the creation of compelling online content, including articles, videos, and infographics, aligned with brand messaging and audience preferences.
Work Shift Day (United States of America)
Location Prisma Health Corporate Office
Facility 7001 Corporate
Department 70019010 Marketing
Share your talent with us! Our vision is simple: to transform healthcare for the benefits of the communities we serve. The transformation of healthcare requires talented individuals in every role here at Prisma Health.
Job Summary Develops and executes owned channels strategy to enhance brand visibility, engages target audience, and drives revenue growth. Instrumental in elevating digital presence and engagement across various business units. Oversees a team of digital marketing professionals, collaborating closely with cross-functional teams, including content creators, designers, and developers, to create compelling digital experiences.
Responsibility of supporting the organization's growth goals and objectives including patient acquisition and retention with measurable ROI. Works closely with stakeholders to identify and maximize opportunities to use Web-based technologies to reduce costs, improve business processes and support critical business strategies. Provides information access, promotes the strategic use of information technology, and enables the workforce to use both Web-based technologies and new media applications.
Essential Functions Oversees analyses of Web site technology enhancement, making recommendations that generate ROI and demonstrate cost reduction achieved through Web strategy implementation. Introduces business process change related to the Web throughout the clinical, operational and financial departments (i.e., improved customer experience for event registration, appointments, bill pay, Find a Physician, etc.
Oversees ongoing quality management efforts to ensure the accuracy and consistency of Prisma Health Web sites. Works collaboratively with IT to develop/implement digital standards to ensure usability and consistency. Leads the development, implementation and enforcement of Web site(s) principles, policies and procedures.
Oversees the development and optimization of the company's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.
Manages Digital Services team (content developers, writers, interactive media) and works collaboratively with in-house designers, Information Technology, as well as Web consultants and vendors (CMS, graphic design, health library, etc.).
Works collaboratively on coordination and implementation of Web site strategies and technologies. Serves as organization's web strategy visionary.
Develops, implements, and evaluates Web site metrics and reports to gauge the effectiveness of Web sites. Identifies performance measures for all Web-based activities and monitors progress toward those objectives, making mid-course adjustments.
Develops and implements strategies for online content optimization and SEO strategies, to improve search rankings and user engagement, monitoring performance to meet business goals and implementing best practice - particularly for competitive healthcare discovery and findability for consumers, patients, providers, friends and family. Responsible for fluency in functionality for SEO performance, YouTube SEO performance, and online content roadmap in alignment with technologies and studio partners.
Performs other duties as assigned,
Supervisory/Management Responsibilities Job has direct and/or indirect supervision of team members that may include final budget authority, hire/termination authority, performance appraisal responsibility and disciplinary authority. Job will be considered a member of management staff at Prisma Health or affiliate and will have direct reports.
Minimum Requirements Education - Bachelor's degree
Experience - Three (3) years of experience
In Lieu Of NA
Required Certifications, Registrations, Licenses NA
Knowledge, Skills and Abilities Expertise in website development, programming, and management of digital assets
Able to stay abreast of web-related technological, creative and media advances and trends.
Demonstrated expertise in website publishing, including content management, updates, and user experience optimization.
Proficiency in managing and optimizing Content Management Systems (CMS) to ensure efficient content publishing and site performance
Strong organizational skills for overseeing digital asset management, including storage, accessibility, and version control.
In-depth knowledge of online content optimization, including SEO best practices, to improve search rankings and user engagement.
Proven ability to create and oversee the creation of compelling online content, including articles, videos, and infographics, aligned with brand messaging and audience preferences.
Work Shift Day (United States of America)
Location Prisma Health Corporate Office
Facility 7001 Corporate
Department 70019010 Marketing
Share your talent with us! Our vision is simple: to transform healthcare for the benefits of the communities we serve. The transformation of healthcare requires talented individuals in every role here at Prisma Health.