RBC
Job Summary
Apply fast, check the full description by scrolling below to find out the full requirements for this role. Job Description What is the opportunity? Plans, develops, and directs the marketing efforts. Typically manages 2 or more specialized departments comprised of supervisors, managers, professionals, and/or large numbers of operational support employees. What will you do? Strategy and roadmap planning (25%) Set direction for team activities – who covers which products/solutions, ensuring optimal alignment and coverage (25%)
Goal-setting and measurement – qualitative (satisfaction with marketing support) and quantitative (ROI of marketing program success tied closely to partner goals, as well as productivity/workflow measures as agreed-upon) Ensuring team has tools and training needed to serve business partners Vendor management
Relationship management: partnering with PCG and C&C leadership to ensure Marketing understands business partner goals, business priorities; and works to balance business partner needs with capacity planning and campaign results (25%) All aspects of people leadership (hiring, performance management, resource planning, budget management, administration, and career/employee development and engagement) (15%) Stay abreast of marketing, solutions, and financial services trends and best practices and communicates effectively to team and provides support to business partners (10%) What do you need to succeed? Must-have Partner with and support product, Advisor Recruiting, Clearing & Custody (C&C), Banking & Lending, Retirement Plans, Wealth Planning, Diversity & Inclusion, and other internal partners by developing and managing end-to-end marketing campaigns and materials to meet key business objectives. Lead a team of product and corporate marketing consultants and specialists to develop and manage marketing programs and channels in support of products, solutions and branding offered by RBC Wealth Management in the U.S. Develop corporate and product marketing strategy to align with brand strategy and business goals. Manage oversight of the ongoing inventory of corporate marketing programs and individual marketing materials. Develop roadmap to continually optimize marketing programs and materials in a digital-first, scalable manner. Manage to agreed-upon KPIs. Partner with other leaders and teams to seamlessly envision, create and implement campaigns across web, social media, email, sales enablement, and advertising channels. Collaborate with owners of content strategy to prioritize campaigns, content development and marketing materials against content strategy and key business strategies. Goal-setting and measurement – qualitative and quantitative
Qualitative: satisfaction around creative services Quantitative: ROI of marketing programs, productivity and workflow
Ensuring team has tools needed to serve business partners and advisors Vendor management Partnering with internal and external business partners to ensure business partner needs are being met All aspects of people leadership (hiring, performance management, resource planning, budget management, onboarding and administration). Bachelor’s degree, with minimum of 2 years of people leadership and 7-10 years’ of related experience. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business The good-faith expected salary range for the above position is $85,000 - $150,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs. This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan. Job Skills Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product Services Additional Job Details Address:
250 NICOLLET MALL:MINNEAPOLIS City:
Minneapolis Country:
United States of America Work hours/week:
40 Employment Type:
Full time Platform:
WEALTH MANAGEMENT Job Type:
Regular Pay Type:
Salaried Posted Date:
2025-02-28 Application Deadline:
2025-03-07 Note
:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities. We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role. Job Description What is the opportunity? Plans, develops, and directs the marketing efforts. Typically manages 2 or more specialized departments comprised of supervisors, managers, professionals, and/or large numbers of operational support employees. What will you do? Strategy and roadmap planning (25%) Set direction for team activities – who covers which products/solutions, ensuring optimal alignment and coverage (25%)
Goal-setting and measurement – qualitative (satisfaction with marketing support) and quantitative (ROI of marketing program success tied closely to partner goals, as well as productivity/workflow measures as agreed-upon) Ensuring team has tools and training needed to serve business partners Vendor management
Relationship management: partnering with PCG and C&C leadership to ensure Marketing understands business partner goals, business priorities; and works to balance business partner needs with capacity planning and campaign results (25%) All aspects of people leadership (hiring, performance management, resource planning, budget management, administration, and career/employee development and engagement) (15%) Stay abreast of marketing, solutions, and financial services trends and best practices and communicates effectively to team and provides support to business partners (10%) What do you need to succeed? Must-have Partner with and support product, Advisor Recruiting, Clearing & Custody (C&C), Banking & Lending, Retirement Plans, Wealth Planning, Diversity & Inclusion, and other internal partners by developing and managing end-to-end marketing campaigns and materials to meet key business objectives. Lead a team of product and corporate marketing consultants and specialists to develop and manage marketing programs and channels in support of products, solutions and branding offered by RBC Wealth Management in the U.S. Develop corporate and product marketing strategy to align with brand strategy and business goals. Manage oversight of the ongoing inventory of corporate marketing programs and individual marketing materials. Develop roadmap to continually optimize marketing programs and materials in a digital-first, scalable manner. Manage to agreed-upon KPIs. Partner with other leaders and teams to seamlessly envision, create and implement campaigns across web, social media, email, sales enablement, and advertising channels. Collaborate with owners of content strategy to prioritize campaigns, content development and marketing materials against content strategy and key business strategies. Goal-setting and measurement – qualitative and quantitative
Qualitative: satisfaction around creative services Quantitative: ROI of marketing programs, productivity and workflow
Ensuring team has tools needed to serve business partners and advisors Vendor management Partnering with internal and external business partners to ensure business partner needs are being met All aspects of people leadership (hiring, performance management, resource planning, budget management, onboarding and administration). Bachelor’s degree, with minimum of 2 years of people leadership and 7-10 years’ of related experience. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business The good-faith expected salary range for the above position is $85,000 - $150,000 depending on factors including but not limited to the candidate’s experience, skills, registration status; market conditions; and business needs. This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan. Job Skills Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product Services Additional Job Details Address:
250 NICOLLET MALL:MINNEAPOLIS City:
Minneapolis Country:
United States of America Work hours/week:
40 Employment Type:
Full time Platform:
WEALTH MANAGEMENT Job Type:
Regular Pay Type:
Salaried Posted Date:
2025-02-28 Application Deadline:
2025-03-07 Note
:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities. We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
#J-18808-Ljbffr