Homeless Prenatal Program
Communications Strategist
Homeless Prenatal Program, San Francisco, California, United States, 94199
Summary of Job:
This position supports the Development Department, which has a budgetary responsibility of ~$8M in private (individual, foundation and corporate giving), while supporting another $9M in government (primarily city) funding. The Communications Strategist is responsible for developing and executing communications strategy, graphic design and brand management for the agency.
Apply below after reading through all the details and supporting information regarding this job opportunity. Essential Duties and Responsibilities: External Communications:
Build and implement an 18-month annual communications strategy. Design strategy for brand awareness and build brand equity. Ensure consistency across all media (website, newsletters, graphic assets). Manage media requests and visits from coordination to completion. Collaborate and coordinate with HPP staff and clients to document agency efforts, produce social media content and oversee ethical client storytelling. Graphic & Communications Design:
Intermediate to advanced competency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) to design digital and print media that supports HPP’s development efforts such as: annual reports, e-newsletters, event invitations, digital collateral, website. Develop and produce messaging and imagery to convey client stories and agency goals for website, general communications, fundraising campaigns and other media. Design, edit and update ongoing materials. Develop and manage HPP’s archive of digital media including photos and videos. Manage and update communication-related documents, files, and other materials up to date in shared drive and website. Social Media:
Manage all social media accounts (Instagram, Facebook, LinkedIn, Vimeo) to reflect HPP brand, mission and work. Develop and create digital campaigns for appeals, events and ongoing messaging. Work with staff to cull sharable, engaging content that enhances ethical storytelling. Collaborate, interact and respond to community partners, companies, organizations and individual followers. Implement digital marketing strategies and manage, track and produce sponsored posts to maximize reach and engagement. Analyze metrics related to engagement and, as possible, fundraising. Stay up to date with changing platform features, editing and media tools. Event Support:
Support the Development Team with ongoing and new agency events. Plan, produce and design marketing and communications materials for agency events including print and digital. Manage event registration site and event page on website. Support event management including set-up, day-of event production and wrap up. Website Management:
Oversee day-to-day maintenance and administration of HPP’s website. Identify and use SEO tactics to promote website's presence and drive traffic. Manage website administration including domain, hosting accounts and updates. Respond to security issues, troubleshoot and resolve website performance issues.
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This position supports the Development Department, which has a budgetary responsibility of ~$8M in private (individual, foundation and corporate giving), while supporting another $9M in government (primarily city) funding. The Communications Strategist is responsible for developing and executing communications strategy, graphic design and brand management for the agency.
Apply below after reading through all the details and supporting information regarding this job opportunity. Essential Duties and Responsibilities: External Communications:
Build and implement an 18-month annual communications strategy. Design strategy for brand awareness and build brand equity. Ensure consistency across all media (website, newsletters, graphic assets). Manage media requests and visits from coordination to completion. Collaborate and coordinate with HPP staff and clients to document agency efforts, produce social media content and oversee ethical client storytelling. Graphic & Communications Design:
Intermediate to advanced competency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) to design digital and print media that supports HPP’s development efforts such as: annual reports, e-newsletters, event invitations, digital collateral, website. Develop and produce messaging and imagery to convey client stories and agency goals for website, general communications, fundraising campaigns and other media. Design, edit and update ongoing materials. Develop and manage HPP’s archive of digital media including photos and videos. Manage and update communication-related documents, files, and other materials up to date in shared drive and website. Social Media:
Manage all social media accounts (Instagram, Facebook, LinkedIn, Vimeo) to reflect HPP brand, mission and work. Develop and create digital campaigns for appeals, events and ongoing messaging. Work with staff to cull sharable, engaging content that enhances ethical storytelling. Collaborate, interact and respond to community partners, companies, organizations and individual followers. Implement digital marketing strategies and manage, track and produce sponsored posts to maximize reach and engagement. Analyze metrics related to engagement and, as possible, fundraising. Stay up to date with changing platform features, editing and media tools. Event Support:
Support the Development Team with ongoing and new agency events. Plan, produce and design marketing and communications materials for agency events including print and digital. Manage event registration site and event page on website. Support event management including set-up, day-of event production and wrap up. Website Management:
Oversee day-to-day maintenance and administration of HPP’s website. Identify and use SEO tactics to promote website's presence and drive traffic. Manage website administration including domain, hosting accounts and updates. Respond to security issues, troubleshoot and resolve website performance issues.
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