Director-Branded Content (AJC)
Cox Enterprises, Atlanta, Georgia, United States, 30349
Empower people today to build a better future for the next generation
The
Director, Branded Content
will play a pivotal role in the AJC Sales Team’s strategy for revenue growth. This newly established team will be responsible for producing all branded content projects, creating new opportunities, and executing newly sold content deals. The ideal candidate will possess a unique skill set, including people leadership, P&L oversight, video production, project management, social media optimization, and brand marketing. **
This hybrid role in Atlanta will require coming into the office two days/week. Candidates must reside within a commutable distance.
** Key Responsibilities: Team Leadership:
Hire and manage a team of producers, a copywriter, and a social media analyst. Build and implement a strategy in collaboration with the Head of Sales and Sales Strategy Lead. Production:
Lead the production team to develop quality content from ideation, scripting, filming, editing, graphics, and post production. Consultative Role:
Act as a subject matter expert for branded content, supporting sales teams internally and consulting with clients externally. Participate in sales calls to discuss capabilities and creative concepts. Project Management:
Manage projects from ideation to production, social amplification, and performance measurement. Ensure projects meet impression goals and deliver performance results. P&L Oversight:
Collaborate with the Head of Sales to manage the P&L for the Branded Content team, keeping production costs down while driving revenue growth. Media Expertise:
Understand technical aspects of production, digital/social data and analytics, influencer revenue models, and consult with external clients. Collaboration:
Work closely with newsroom brand leads to ensure design continuity and authentic brand voice. Navigate complex organizational structures and involve internal stakeholders as needed. Qualifications: Bachelor’s degree in a related discipline and 10 years experience in people management, P&L oversight, video production, project management, social media optimization and brand marketing. The right candidate could also have a different combination, such as a master's degree and 8 years experience; a Ph.D. and 5 years experience in a related field; or 14 years experience in the underscored areas above. Strong leadership skills with the ability to build and manage a team. Excellent project management skills with a track record of delivering projects on time and within budget. Expertise in digital and social media analytics and influencer revenue models. Ability to consult with clients and internal stakeholders effectively. Agile and adaptable, with the ability to navigate a complex organization. Able and willing to travel up to 10% of the time.
Are you the right candidate for this opportunity Make sure to read the full description below.
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Director, Branded Content
will play a pivotal role in the AJC Sales Team’s strategy for revenue growth. This newly established team will be responsible for producing all branded content projects, creating new opportunities, and executing newly sold content deals. The ideal candidate will possess a unique skill set, including people leadership, P&L oversight, video production, project management, social media optimization, and brand marketing. **
This hybrid role in Atlanta will require coming into the office two days/week. Candidates must reside within a commutable distance.
** Key Responsibilities: Team Leadership:
Hire and manage a team of producers, a copywriter, and a social media analyst. Build and implement a strategy in collaboration with the Head of Sales and Sales Strategy Lead. Production:
Lead the production team to develop quality content from ideation, scripting, filming, editing, graphics, and post production. Consultative Role:
Act as a subject matter expert for branded content, supporting sales teams internally and consulting with clients externally. Participate in sales calls to discuss capabilities and creative concepts. Project Management:
Manage projects from ideation to production, social amplification, and performance measurement. Ensure projects meet impression goals and deliver performance results. P&L Oversight:
Collaborate with the Head of Sales to manage the P&L for the Branded Content team, keeping production costs down while driving revenue growth. Media Expertise:
Understand technical aspects of production, digital/social data and analytics, influencer revenue models, and consult with external clients. Collaboration:
Work closely with newsroom brand leads to ensure design continuity and authentic brand voice. Navigate complex organizational structures and involve internal stakeholders as needed. Qualifications: Bachelor’s degree in a related discipline and 10 years experience in people management, P&L oversight, video production, project management, social media optimization and brand marketing. The right candidate could also have a different combination, such as a master's degree and 8 years experience; a Ph.D. and 5 years experience in a related field; or 14 years experience in the underscored areas above. Strong leadership skills with the ability to build and manage a team. Excellent project management skills with a track record of delivering projects on time and within budget. Expertise in digital and social media analytics and influencer revenue models. Ability to consult with clients and internal stakeholders effectively. Agile and adaptable, with the ability to navigate a complex organization. Able and willing to travel up to 10% of the time.
Are you the right candidate for this opportunity Make sure to read the full description below.
#J-18808-Ljbffr