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Aquent

Aquent is hiring: Content Strategist in Paramus

Aquent, Paramus, NJ, United States, 07653

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Business Messaging is seeking a highly skilled and experienced SEO-Focused Content Strategist to join our team. As an SEO-Focused Content Strategist, you will be responsible for developing and executing a data-driven content strategy that improves search rankings, traffic, and engagement. You will also work closely with cross-functional teams to integrate SEO best practices into website pages, product marketing, and other digital content.

Responsibilities

  • Develop and execute a data-driven content strategy that improves search rankings, traffic, and engagement
  • Create SEO-optimized content (blog posts, landing pages, guides, etc.) that aligns with keyword intent and search demand
  • Collaborate with cross-functional teams to integrate SEO best practices into website pages, product marketing, and other digital content
  • Technical SEO & Optimization:
    • Implement and advise on technical SEO best practices, including site structure, internal linking, schema markup, page speed, and mobile-friendliness
    • Work with developers and content teams to resolve SEO issues (e.g., indexing, duplicate content, broken links)
    • Optimize existing content to improve rankings, CTRs, and engagement metrics
  • Process Development & Performance Tracking:
    • Develop a repeatable, scalable process for content production, optimization, and tracking SEO performance
    • Define and monitor KPIs (organic traffic, rankings, conversions, DA growth, etc.), and provide actionable insights
    • Keep up with Google algorithm updates and industry trends to refine strategy and stay ahead of competitors
    • Organize and manage a content calendar that aligns with business goals and keyword priorities
    • Work closely with writers, designers, developers, and marketing teams to ensure seamless execution of SEO initiatives

Experience:

  • 5+ years of SEO content strategy experience, with proven success in increasing organic rankings and domain authority
  • Strong writing and content development skills with an SEO-first mindset
  • Deep understanding of BrightEdge, Google Search Console, Google Analytics, and other SEO tools
  • Knowledge of technical SEO, including site architecture, structured data, and page performance optimization
  • Ability to analyze data, spot trends, and make data-backed decisions
  • Strong organizational skills to build and manage content workflows effectively

Ideal Candidate:

  • Experience with CMS platforms
  • Understanding of off-page SEO (link-building, PR strategies, digital outreach)
  • Experience working in B2B, SaaS, or technology industries
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