Aquent
Business Messaging is seeking a highly skilled and experienced SEO-Focused Content Strategist to join our team. As an SEO-Focused Content Strategist, you will be responsible for developing and executing a data-driven content strategy that improves search rankings, traffic, and engagement. You will also work closely with cross-functional teams to integrate SEO best practices into website pages, product marketing, and other digital content.
Responsibilities
- Develop and execute a data-driven content strategy that improves search rankings, traffic, and engagement
- Create SEO-optimized content (blog posts, landing pages, guides, etc.) that aligns with keyword intent and search demand
- Collaborate with cross-functional teams to integrate SEO best practices into website pages, product marketing, and other digital content
- Technical SEO & Optimization:
- Implement and advise on technical SEO best practices, including site structure, internal linking, schema markup, page speed, and mobile-friendliness
- Work with developers and content teams to resolve SEO issues (e.g., indexing, duplicate content, broken links)
- Optimize existing content to improve rankings, CTRs, and engagement metrics
- Process Development & Performance Tracking:
- Develop a repeatable, scalable process for content production, optimization, and tracking SEO performance
- Define and monitor KPIs (organic traffic, rankings, conversions, DA growth, etc.), and provide actionable insights
- Keep up with Google algorithm updates and industry trends to refine strategy and stay ahead of competitors
- Organize and manage a content calendar that aligns with business goals and keyword priorities
- Work closely with writers, designers, developers, and marketing teams to ensure seamless execution of SEO initiatives
Experience:
- 5+ years of SEO content strategy experience, with proven success in increasing organic rankings and domain authority
- Strong writing and content development skills with an SEO-first mindset
- Deep understanding of BrightEdge, Google Search Console, Google Analytics, and other SEO tools
- Knowledge of technical SEO, including site architecture, structured data, and page performance optimization
- Ability to analyze data, spot trends, and make data-backed decisions
- Strong organizational skills to build and manage content workflows effectively
Ideal Candidate:
- Experience with CMS platforms
- Understanding of off-page SEO (link-building, PR strategies, digital outreach)
- Experience working in B2B, SaaS, or technology industries