Content Specialist Job at Medifast, Inc in Baltimore
Medifast, Inc, Baltimore, MD, United States, 21276
Headquarters - Hybrid
100 International Dr
Baltimore, MD 21202, USA
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview of Position
The Content Specialist supports the development of multimedia content for OPTAVIA that aligns with brand voice and audience needs to drive business goals. You’ll craft, curate, polish, and re-purpose content for websites, blogs, social media, email campaigns, and more. This role calls for a hybrid brand strategist and creative powerhouse with a knack for innovation and project management.
Opportunity Highlights
This role offers a unique opportunity to influence key business objectives, driving the brand's growth and shaping its future trajectory through comprehensive content tactics that drive brand awareness, engagement, and lead generation for Medifast’s OPTAVIA brand.
II. Job Responsibilities
Content Creation
- Collaborate with designers, videographers, and other team members to create cohesive multimedia content for multiple platforms and audiences.
- Repurpose content to drive efficiency and brand consistency.
- Write clear, concise, and compelling copy that aligns with the brand voice and style guidelines.
- Approach storytelling opportunities journalistically, asking informed questions to understand how initiatives intersect with the company’s mission.
- Contribute to brainstorms and suggest new ideas based on best practices and cultural trends.
- Monitor content performance to track and inform future content plans.
Maintain Content Library and Governance
- Maintain a centralized content library to ensure all assets are organized and accessible.
- Implement and enforce content governance processes.
- Regularly audit the content library to identify gaps or opportunities for repurposing.
Project Management
- Track milestones, deadlines, and dependencies to ensure timely delivery of content.
- Communicate with cross-functional teams to ensure smooth project execution.
- Track performance metrics and adjust strategies based on insights.
Brand Stewardship
- Serve as a steward of the brand, supporting copyediting and proofing as needed.
III. Scope
The Content Specialist reports to the Senior Manager of Content Strategy and is an individual contributor with no direct reports. This role is based in Baltimore HQ and is hybrid.
IV. Knowledge, Education, Skills & Abilities
- Bachelor’s degree in communications, marketing, journalism, or related area.
- Minimum of two years’ related experience.
- Strong writing, editing, and proofreading skills with a strong portfolio of work.
- Outstanding interpersonal communication skills.
- Exceptional organizational skills and attention to detail.
- Enthusiastic, reliable, and self-motivated with strong time management skills.
- Deep understanding of digital marketing trends and brand strategy.
- Proficient in Microsoft PowerPoint, Word, and Excel.
- Travel as required.
- Knowledge of the direct sales industry is a plus.
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership, and diversity.
About Medifast
Medifast (NYSE: MED) is a health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA, which provides people with a comprehensive approach to address obesity and support a healthy life. Visit MedifastInc.com and OPTAVIA.com for more information.