Victoria’s Secret & Co. is hiring: Analyst, Content Strategy (NYC) in New York

PLEASE NOTE - WE ARE ONLY CONSIDERING CANDIDATES THAT CURRENTLY RESIDE IN THE NEW YORK CITY METROPLEX AT THIS TIME, AS THIS IS A HYBRID ROLE WITH IN OFFICE REQUIREMENTS

Your Role

The Analyst of Content Strategy is responsible for driving the development and execution of pre-season content strategies for key product launches, promotional events, and business initiatives that support growth and strengthen brand equity. This role blends digital merchandising, content strategy, analytics, and creative problem-solving to ensure flawless execution of brand initiatives across Victoria’s Secret’s digital platforms, including the website and app.

Your Impact

Pre-Season Strategy & Execution

• Assist in developing and implementing digital content strategies for key product launches and promotional events. Maintain a balance between brand-building campaigns and promotional activities, with a focus on driving profitable business growth while strengthening brand equity.

Content Planning & Execution

• Lead content planning and execution of content across Victoria’s Secret’s website and app, ensuring a seamless user experience and engaging product storytelling.
• Develop and manage strategies for global events and site initiatives, including seasonal newness, major promotional events, loyalty programs, gifting campaigns, and sale.
• Build and manage full-funnel seasonal content strategies for key areas such as the homepage, global navigation, app features, and sitewide banners.
• Own merchandising strategy and direction for cross-category collections, including New Arrivals, Sale, and Seasonal Gift Guides.
• Execute seasonal briefings for global initiatives and placements, ensuring cohesive content execution across the website and app.
• Oversee the content calendar to ensure strategic alignment across all platforms and initiatives.

Cross-Functional Collaboration

• Collaborate with the digital merchandising team to prioritize product categories for site placement and content, ensuring that high-visibility products are effectively promoted to drive sales.
• Partner with marketing, creative, and copy teams to craft compelling cross-category storytelling that balances promotional efforts with new product launches.
• Innovation & Testing: Work with the testing and Site Elevation teams to implement innovative ideas that enhance the customer experience. Execute content strategies for tests and scale successful outcomes.
• SEO Optimization: Collaborate with the SEO team to optimize site content for maximum search visibility, including gift guides and trend-driven content.
• Project Management: Manage project plans and deadlines to achieve content objectives on time, anticipating and resolving potential issues before they arise.

Minimum Salary: $67,000.00

Maximum Salary: $87,570.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

• Strategic, analytical and creative thinker that focuses on results.
• Deep understanding of the digital landscape and how site and app strategically fits into the customer journey.
• Ability to integrate information across a variety of sources and translate it into an effective strategy.
• Excellent organizational and planning skills.
• Exceptional written and oral communication skills.
• Ability to perform in a fast-paced environment and welcome change as it is presented.
• Extensive experience working in teams and managing internal cross-functional deadlines.
• Bachelor's degree in Marketing or Digital Merchandising.
• 3-5 years in progressive consumer marketing or Digital Merchandising positions for strong brand, with a proven track record in development/execution of developing and leading strategic marketing plans.
• Retail/Fashion digital merchandising/marketing a plus.