Marketing Manager, Amazon Music Job at Amazon in Culver City

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. Our focus is to build a personalized, curated, and seamless music experience. We want to help our customers enjoy their favorite artists, discover new ones, enjoy podcasts, experience live streaming performances, find their favorite playlists, watch editorial videos, and more. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

Amazon Music is seeking a passionate and dynamic Marketing Manager to manage social media & podcast operations responsibilities within our Marketing team. In this role, you will manage collaboration with a complex network of internal (e.g. Marketing, Podcast, Content Teams) and external stakeholders (e.g. agencies, music labels, creators, talent) to ensure strong working relationships and alignment with Amazon Music's goals while maintaining the highest standards of creative output. You will be responsible for managing the operations for our official social handles including Facebook, Instagram, X, and YouTube, driving long-term strategy, creating engaging content, and fostering community building and management. You will manage collaboration with cross-functional teams for end-to-end implementation of podcast marketing campaigns and the onboarding, asset sharing, and takedown of podcast content on the service.

Key job responsibilities

1. Lead and execute comprehensive social media marketing operations for campaigns spanning across brand, artist content, music festivals, events, partnerships, merch, livestreams, and cultural moments.
2. Create captivating and culturally relevant social media content that resonates with diverse and culture-driving audiences, with a special focus on the YA demographic.
3. Seamlessly integrate social campaigns into larger projects and initiatives, ensuring alignment with overall marketing objectives.
4. Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward.
5. Manage social agencies and partners to deliver the best-in-class content to our local audiences.
6. Monitor and analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.
7. Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas.
8. Manage the onboarding, asset sharing, and takedown of podcast content.
9. Collaborate with functional teams for end-to-end implementation of podcast marketing campaigns.
10. Communicate and implement partner marketing opportunities with leading podcast partners.
11. Plan and execute podcast social & partner marketing campaigns to drive podcast awareness & engagement on social.

BASIC QUALIFICATIONS

• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• 5+ years of social media marketing experience.
• Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics.
• Experience collaborating with internal stakeholders and external agencies/partners/talent.

PREFERRED QUALIFICATIONS

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and processes.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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