Jacobs Entertainment is hiring: J Resort - Social Media & Public Relations Speci

A Legacy of Excellence

Entertaining Your World

Jacobs Entertainment, Inc. (JEI) is a developer, owner and operator of gaming and entertainment facilities across the United States. Core to the company’s value is our commitment to ethical leadership, outstanding training, and open employee communication.

Jacobs Entertainment is currently in search of a “Social Media & Public Relations Specialist” for the All-New J Resort . The J Resort is a full-service hotel-casino with over 500 rooms and wide variety of Slots and Table Games. The J has a unique blend of original art, live music, bold flavors, luxurious accommodations, and exciting casino action…And we are just getting started!

Be a part of the transformation of Reno’s newest premier resort—A Reno resort unlike any other.

Our employees are supported with a comprehensive benefits program that include the following:

• $200 Referral Bonus
• Tuition Reimbursement
• 7 paid Holidays
• 80 hours of Vacation after 1 year of employment
• We offer a variety of affordable medical, dental, vision and flexible spending account plans after 60 days
• Employee Assistance Program FREE of charge
• Company paid Life Insurance and AD&D
• Matching 401K program after 90 days
• Employee Meal Discounts
• Ongoing learning and development programs
• Work towards your future advancement within the company—most of our supervisors and managers are promoted from within

Essential Job Responsibilities and Duties:

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI; Monitor SEO and web traffic metrics
• Manage all social media platforms including but not limited to Facebook, TikTok, Instagram, LinkedIn and YouTube
• Create and curate compelling content including text, image and video for social media posts
• Collaborate with marketing, food and beverage, hotel and gaming teams to ensure awareness and alignment of message to brand
• Engage with followers, respond to comments and messages and foster a positive online community
• Plan and execute social media campaigns and contests to drive user engagement and brand loyalty
• Manage social media advertising campaigns and budgets to optimize ROI
• Network and suggest Influencer relationships beneficial to our brands
• Regular travel via car and/or plane to various locations throughout the country where the company does business
• Leads property social media content collection, including producing, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement
• Generates content that builds meaningful connections between our brands and our guests
• Collaborate with other departments and key players to produce and execute content
• Create and execute public relations campaigns that will generate positive coverage for J Resort, J Resort’s Glow Plaza, J Resort’s Glow Plaza Festival Grounds, Reno Neon Line, and/or other JEI brands
• Coordinate and lead familiarization visits from writers, editors, bloggers, and other media professionals
• Respond promptly and professionally to incoming requests for photography, video and general resort information
• Assist the Director of Marketing, General Manager, CEO, COO, and other leaders in formulating responses to media inquiries and addressing any emergencies
• Travel to media outlets in target markets, as needed, to pitch story ideas and generate media coverage
• Manage and grow an up-to-date list of travel media professionals, bloggers and other influential contacts
• Manage the organization's official media kit, including both in-print and online
• Maintain regular positive contact with members of the local media, tourism organizations, community leaders and other influential organizations
• Assist the marketing department with copywriting, advertorial content and proofing
• Assist with a variety of internal communication pieces as needed, including writing and editing of company newsletters, memos, and email announcements
• Think quickly and communicate clearly in high-pressure and quick-changing situations
• Stays up to date with social media best practices, trends, and algorithm changes
• Executes research related to social media platform updates; identifies key findings and presents recommendations
• Delivers work on or before deadline
• Covers events and activations as needed
• Must have a positive attitude and flexibility to work with several departments and personalities at all levels of the organization

Skills, Education and Other Requirements:

• Proven experience as a Social Media Specialist or Social Media Manager
• Hands-On experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Experience managing online communities and/or platforms for
• Working knowledge of Adobe Creative Cloud (Photoshop, After Effects, Premier Pro) preferred
• Familiarity with web design
• Excellent analytical and problem-solving abilities
• Ability to work effectively both independently and as part of a team
• Strong project management and organizational skills
• Bachelor’s degree (BA) or equivalent in marketing or relevant field; or five to ten years related experience and/or training; or equivalent combination of education and experience
• Must obtain/possess Colorado Key Gaming License
• Must obtain/possess Louisiana Gaming License
• If required must obtain/possess Nevada Key Gaming License
• Nevada Gaming License required
• Identification that establishes identity
• Identification that establishes the right to work in the United States