SY 24-25 Part-Time Director of Public Relations Job at Center School District in

Employment Status: Part-Time

FLSA Status: Exempt

Calendar: 260 Days

Experience Required: Five (5) years demonstrated work related experience in the public relations field with increasing levels of responsibility and supervisory experience.

Minimum Education Requirements: Bachelor’s degree in Journalism, Communications, or related field.

Department: Central Office Administration.

Direct Supervisor: Superintendent.

Primary Work Location: Office setting.

Certification: None.

Job Summary: Directs the public relations and communication activities producing district-wide publications and web sites and coordinating media and community relations events in order to keep the public informed.

Essential Job Functions:

• Coordinate district-wide communication and manage public information.
• Serve as the lead resource for public information and initial point of contact for public inquiries.
• Serve as the lead spokesperson for the District advising leadership in communication needs for new partnerships, initiatives, and developments.
• Provide leadership and direction to various departments to aid and support communication efforts.
• Act as the liaison to the Superintendent and District for legislative and community affairs.
• Create external web site and social media content.
• Develop and implement news and content strategies.
• Manage and produce video projects for District events and initiatives.
• Participate in developing strategic management processes that include interacting with key stakeholders especially those who might be affected by district decisions.
• Perform a variety of writing research and other activities to support internal communications, external communications, parent communication, and strategic management processes.
• Compile data and analyze issues to ensure compliance with organization policies and procedures and monitor programs.
• Engage in community outreach to successfully communicate the district brand and marketing of the school district.
• Handle communications during crisis situations (e.g. media, public, parents, students, staff, etc.) to assure accurate and timely information.
• Monitor departmental budget allocations, expenditures, fund balances, and related financial activities to ensure that allocations are accurate, revenues are recorded, expenses are within budget limits, and/or fiscal practices are followed.
• Oversee assigned programs and departmental to achieve organizational objectives, and ensure compliance with legal, and financial requirements.
• Participate in meetings, workshops, seminars, networking groups, and professional associations to convey and gather information regarding a wide variety of subjects.
• Research public policy, education code constraints, etc. to ensure compliance with regulatory requirements and established guidelines.
• Contribute to government relations activities and communications.
• Perform related work as required.

Knowledge, Skills, and Abilities (KSA’s) for Position:

Knowledge:

• Methods, principles and practices of public relations, modern journalistic writing, and editing.
• Publication design, layout, and preparation of materials.
• Principles and practices of media relations.
• District’s functions and its relationships with local government and the community.
• Various software platforms to develop public information announcements, promotions, social media posts, and website maintenance.

Skills:

• Strong written and oral communications and relational skills.
• Photography, video, and photo editing.
• Web and social media design, production and maintenance.
• Operate a variety of office equipment, including computer, printer, calculator, and copier.

Abilities:

• Audio and video production and presentation equipment and techniques.
• Conducting singular or mass-media press briefings.
• Planning and scheduling public participation programs.
• Communicate as a highly visible public spokesperson.
• Prepare and deliver effective presentations before the media, community groups, and other organizations.
• Establish and maintain effective working relationships with associates, teachers, parents, and the public.
• Lift up to 25 pounds.
• May be required to work outdoors for special events depending on assignment.
• Effectively welcome and embrace differences among employees and citizens.
• Must be able to successfully complete a background investigation.
• Must be able to work a flexible schedule as needed.

Note: This position description is a general guideline for work behavior and is not intended to be a comprehensive listing of all job duties. Therefore, it is also not, nor can it be implied to be, a contract of employment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential tasks. Must be able to successfully complete an intense background investigation.