Adwake is hiring: Paid and Social SEM Team Lead in McAllen

Paid SEM Team Lead

Location: McAllen, Texas

Department: US Digital

Position’s mission:

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search campaigns on SEM platforms.

Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, strong attention to detail, who is a self-starter and excited about helping clients meet their goals through strategic executions and analysis. This person must be able to work in a fast-paced, high-volume environment and have the technical skills required to set up and optimize campaigns against industry standard KPIs.

What You’ll Do

• Perform daily management of paid search campaigns including campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities.
• Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently.
• Help guide creative based on performance and results if required.
• Monitor and proactively optimize ongoing campaigns for various clients.
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid search tactics and features.
• Ensure all deliverables meet our service level agreements.

Requirements

• Bachelor degree / Student in marketing, business or equivalent work experience.
• Fluency in English is required.
• 2-4 years of PPC/Paid Search experience.
• Experience and understanding of bid management paid search best practices, optimization concepts, and analytics tools.
• Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics.
• Comfortable communicating with Account Management Team, Sales Team and Client.
• Facebook Blueprint Certification and Google Ads certification a plus.
• Exhibit strong attention to detail and comprehensive follow through.
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities.
• Work efficiently, are dependable and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed.
• Ability to thrive in fast-paced, dynamic environment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

Advertising Services

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