Tbwa Chiat/Day Inc is hiring: Blog and Content SEO Manager New Burlington, MA; A

Burlington, MA; Atlanta, GA; Mountain View, CA; Bloomington, IN

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.

Black Duck is seeking a Blog and Content SEO Manager to drive our strategic objectives.

The Blog and Content SEO Manager owns the day-to-day strategy, execution, and metrics of the Black Duck blog. S/he works with stakeholders across the organization to ensure the blog is optimized as a key channel for strategic initiatives and objectives. The successful candidate will be experienced in editing, publishing, and managing a global B2B tech blog, including aligning topics and posts to overall marketing and content strategy; driving KPIs including SEO, engagement, and conversion metrics; managing and identifying new and existing contributors; maintaining blog publication processes, and measuring success. S/he is data-driven with a successful track record of growing KPIs, including visitors, subscribers, engagement, and conversion metrics. S/he brings an ownership mentality balanced with exceptional collaboration skills.

SEO expertise is critical for this role. The successful candidate has previous success in improving SEO metrics through content-driven approaches, including keyword optimization, EEAT principles, evergreen content refreshes, and optimizing for search intent criteria. S/he understands the evolving nature of search and can keep abreast of changing criteria to ensure consistent and long-term growth of the blog.

Key Responsibilities:

• Manage day-to-day operations of global B2B tech blog
• Act as managing editor of the blog and be its key internal advocate
• Create blog strategy, plans, and tactics that align with marketing and business goals
• Develop, drive, and collaborate with others to implement SEO strategies across digital properties
• Leverage SEO best practices to improve organic traffic to blog posts
• Create and measure blog KPIs aligned with marketing and business objectives
• Create and communicate reports and post-mortems with a focus on data and key insights
• Maintain blog calendar to ensure coverage across product portfolio, buyer’s journey, personas, pillar topics, and subject matter experts
• Maintain a clear and transparent process for ideation, submission, editing, and publishing to the blog
• Collaborate with team members across content, digital, social, PR, brand, demand gen, product marketing, and others to ensure blog is optimized for every function and stakeholder

Knowledge & Skills:

• 5+ years of experience in B2B blog management
• Content SEO expertise, including EEAT, keyword density, metadata, content titling and headers, etc.
• Technical SEO expertise, including canonical URLs, URL structure, directory structures, etc.
• Expertise in optimizing content for GenAI search results, including planning and advising on GEO (generative engine optimization) and other strategies
• Working knowledge of page performance criteria, such as image optimization, internal linking, backlinking, load speed, etc., and its impact on SEO
• Proficiency with Google Search Console, Ahrefs, SEMRush and related tools
• Data driven – both in analyzing blog performance against KPIs and communicating results and strategies. Experience with Google Analytics or Adobe Analytics a plus.
• Excellent written and oral communication skills – able to write, edit and speak persuasively
• Excellent analytical and organizational skills – able to make editorial decisions based on data, and prioritize tasks, publishing dates, topics, etc., accordingly
• Detail oriented – able to edit copy and manage multiple projects simultaneously
• Ownership mentality – own the strategy, execution, and metrics of a global B2B blog
• Collaborative, open working style – able to build relationships with various groups and personalities across cultures and geographies
• Proficient user of content marketing systems and publishing tools
• Bachelor’s degree in technology, marketing, technical writing, communications, or related field

Desired Skills & Experience:

• Experience in global B2B technology environments
• Experience in cybersecurity and/or application security
• Ability to influence others without direct authority

If you are motivated by career growth and opportunity, we want to talk to you. Apply today!

The base salary range across the U.S. for this role is between $85,200-$127,800. In addition, this role is eligible for commission. Black Duck offers a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education.

Pay Range:

$85,200 - $127,800 USD

Black Duck considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Black Duck complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Black Duck also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.