Amazon is hiring: Sr. Brand Manager - Brand Strategy & Creative, Prime Video in

Sr. Brand Manager - Brand Strategy & Creative, Prime Video

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.

The Prime Video LATCANZ team is hiring a Senior Brand Marketing Manager who oversees and guides 360 brand marketing initiatives and campaigns aimed at developing and deepening engagement with Prime Video customers. They are customer-obsessed and have a passion for bringing marketing campaigns to life across all internal and consumer touchpoints. They are accountable for delivering on specific projects and driving quality assurance from marketing briefing to go-to-market planning of 360 campaigns. They possess a bar-raising strategic lens for brand marketing, strong organization and creative direction skills, and experience earning and maintaining trust with key cross-functional partners such as research, media agencies, creative partners, and internal cross-lines of business teams.

The successful Senior Brand Marketing Manager is a blended balance of strategist, brand builder, creative instinct/acumen, project manager, and analyst. They have the ability to rally cross-functional partners - leading with high emotional intelligence, with an ability to empathize with others and earn trust quickly, overcome challenges, and strategically troubleshoot. They are a thought-leader with a proven track record of driving results, working autonomously to identify and resolve gaps to the goal, adept at parsing testing data and research insights to identify what elements should be incorporated into the campaign to ensure optimal results.

Key job responsibilities

1. Manage core brand strategy projects that have global impact.
2. Take a problem statement and work backwards from the optimal customer and business outcomes to determine the steps for an effective strategy.
3. Write and deliver strategy documents, taking inputs from a diverse range of global stakeholders, and aligning to a cohesive and thoughtful recommendation.
4. Partner with insights and measurement teams to develop testing strategies, measurement approaches, and KPIs to ensure the long-term sustainability and feasibility of the strategy.
5. Develop and maintain an expertise around the Prime Video brand, brand strategy, pillars, positioning, and expression (verbal and visual) to be a subject matter expert on a rigorously high bar for the PV brand.
6. Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and build a point of view on what projects require scaling through global brand strategy.

About the team

The Prime Video Global Brand Strategy & Creative team develops the global approach to the Prime Video brand strategy, verbal and visual expression, and brand governance. The team works closely across Prime Video’s global teams, including Amazon MGM Studios, Sports, and Ads, and partners closely with Amazon’s cross-channel marketing team. As part of the broader Brand & Social Strategy organization, we deliver insights and execute strategies to drive the future of the PV brand.

BASIC QUALIFICATIONS

1. 6+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience developing and executing campaigns across a multitude of timezones and languages.
4. Experience building, executing and scaling cross-functional marketing programs.
5. Experience developing global brand strategies.
6. Experience communicating effectively with stakeholders in verbal and written form.
7. Project management skills, with experience defining and undertaking multiple projects independently and with quick turnarounds.

PREFERRED QUALIFICATIONS

1. Experience driving direction and alignment with large cross-functional teams and agency partners.
2. Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
3. Advanced degree in marketing or business.
4. 8+ years of professional non-internship marketing experience.
5. Ability to work efficiently with stakeholders and team members across time zones and countries.
6. Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals.
7. Demonstrated experience of thinking creatively, taking the initiative and constructively advocating on behalf of the customer.
8. Prior experience working in brand strategy within the entertainment industry.
9. Experience working with insights and measurement teams.
10. Experience working and earning trust in a matrixed, global organization.
11. Multilingual capabilities helpful.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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