Content & Partner Marketing Manager Job at RealDefense in Pasadena

About RealDefense – Join a Team That’s Making an Impact

At RealDefense, we believe in protecting people’s digital lives. Our award-winning security, privacy, and productivity software is trusted by millions worldwide. We deliver cutting-edge solutions direct to consumers and through top-tier partnerships with some of the biggest names in technology.

We’re not just another software company—we’re a fast-growing, high-impact team that’s revolutionizing digital security and privacy. If you're passionate about creating game-changing marketing strategies and working in a collaborative, results-driven environment, this is the place for you.

About the Role

We are looking for a Partner & Content Marketing Manager to drive partner engagement, thought leadership, and marketing strategies that fuel our growth. Reporting to the Partner Team, you will play a critical role in crafting high-impact content, managing marketing programs, and ensuring our partners have the tools they need to succeed.

What You’ll Do

Develop Best-in-Class Partner Marketing Materials

• Create and maintain a comprehensive partner marketing kit that streamlines onboarding and equips partners with top-tier resources.
• Work cross-functionally to gather case studies, best practices, and marketing assets from internal teams.
• Collaborate with graphic designers to develop visually compelling and professional marketing materials.
• Keep resources updated monthly to reflect new learnings, creative strategies, and evolving partner needs.

Create High-Impact Content & Thought Leadership

• Develop engaging, high-quality marketing content, including case studies, vertical solution guides, and thought leadership articles.
• Ensure all content aligns with our brand voice, messaging, and strategic goals.
• Format materials for professional presentation using PowerPoint and other design tools.
• Support webinars, blog posts, infographics, website content updates, and social media engagement.

Gather, Analyze, and Share Marketing Insights

• Regularly gather marketing insights from partners, sales teams, and campaign performance.
• Analyze empirical data on marketing creative, landing pages, shopping carts, abandons, and winback campaigns to identify trends and opportunities.
• Codify and summarize key learnings, pinpointing what works and what doesn’t.
• Share findings internally and externally in an anonymized way to improve performance across all partners.
• Develop a structured process for continuous marketing optimization based on real-world data.

Manage Trade Show & Event Participation

• Identify top trade shows and industry events based on our Ideal Customer Profile (ICP).
• Develop event budgets, sponsorship strategies, and logistical plans to ensure a strong presence.
• Oversee booth setup, collateral, and staffing, aligning events with business objectives.
• Track event performance and provide recommendations for future participation.

Leverage CRM & Marketing Automation Tools (Strong Plus)

• Use Salesforce, HubSpot, or similar CRM tools to track partner engagement and marketing performance.
• Integrate content and event strategies into lead generation and partner nurturing efforts.

What You Bring

• 5+ years of experience in marketing, partner marketing, or content marketing.
• Exceptional writing and storytelling skills – must be a world-class writer capable of crafting compelling, high-impact content.
• Strong experience developing marketing assets, from case studies to sales enablement tools.
• Experience managing events and webinars is a plus.
• Social media experience is a strong plus, particularly in amplifying partner marketing and content efforts.
• Proficiency in PowerPoint and basic design tools for content formatting.
• Familiarity with CRM and marketing automation platforms like Salesforce or HubSpot is valuable.
• Strong project management skills, with attention to detail and the ability to juggle multiple priorities.
• Comfortable working cross-functionally with partners, designers, and sales teams.
• Located in Pasadena, CA or within commuting distance for in-office work on Mondays and Wednesdays.

Why Join RealDefense?

• Competitive salary and benefits package.
• Work with top-tier partners and help shape the future of digital security.
• Opportunities for professional growth in a fast-growing, high-impact company.
• Collaborative and supportive work environment that values creativity, execution, and results.