IDM Companies is hiring: Marketing Specialist in Vancouver

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Marketing Specialist will play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized, with a focus on delivering exceptional customer experiences. The ideal candidate is a creative, outgoing professional with expertise in graphic design, website management, and community engagement. They must be adept at multitasking, prioritizing responsibilities, and adapting quickly to changes in a fast-paced, dynamic environment.

• Create marketing strategies and initiatives across a portfolio of communities, ensuring marketing strategies are effective and optimized.
• Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.
• Ensure all property listings are accurate, up-to-date, and optimized for search engines and lead generation platforms.
• Capture and produce high-quality images and video content for use in marketing campaigns, social media, and property tours.
• Oversee the social media presence for individual communities, ensuring content is engaging, relevant, and consistent across platforms.
• Writes and designs a variety of corporate marketing materials such as, company newsletters, property brochures, presentations, posters, print and digital advertisements.
• Ability to increase community engagement and boost brand loyalty.
• Assists with corporate and property website management, ensuring they are user-friendly, visually appealing, and up-to-date.
• Monitor and manage the online reputation of communities, reviewing responses and engaging with residents to enhance community perception.
• Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.
• Support in the design, production, and distribution of promotional materials and swag items for IDM and its residential communities.
• Maintain and enhance IDM’s brand identity across all marketing materials and communications.
• Assist with marketing budgets for a portfolio of communities, ensuring all campaigns are cost-effective and deliver strong ROI.
• Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with approved external vendors, agencies, and partners.
• Design and manage the production of on-site signage, brochures, flyers, and other marketing collateral.
• Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.
• Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.
• Advanced in graphic design software (e.g., Adobe Illustrator, Canva Teams).
• Familiarity with social media platforms including Facebook, Instagram, LinkedIn, Vimeo, YouTube, and TikTok.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to travel to attend company events and conferences locally and nationally as needed.
• Assist with other marketing tasks as needed with direction from Director of Marketing.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• 3+ years of experience in marketing, preferably in real estate, property management, or a related industry.