Allina Health
Marketing and Communications Manager
Allina Health, Minneapolis, Minnesota, United States, 55400
Number of Job Openings Available:
1
Date Posted:
March 03, 2025
Department:
16000710 Brand Expression
Shift:
Day (United States of America)
Shift Length:
8 hour shift
Hours Per Week:
40
Union Contract:
Non-Union-NCT
Weekend Rotation:
Other
Job Summary:
Oversees and is responsible for the Marketing Strategy and Provider Marketing teams. Develops and executes marketing strategies to evolve Allina's marketing strategy, with a focus on clinical service lines and providers. Partners with organization leadership to identify and drive areas of strategic growth through patient acquisition, loyalty, and provider marketing strategies. Oversees marketing requests and key campaigns.
Key Position Details:
Po
sition will be primarily remote - will include quarterly meetings onsite at the Commons in Minneapolis as well as on an as needed basis for projects Full time position 8-hour, day shifts Occasional weekends / evening work - Will be part of an on-call communication structure rotation to handle issues as they arise - this work can be done remotely Job Description:
Principle Responsibilities
Lead Marketing Strategy and Service Line Planning
Fosters relationships with key leaders and executive stakeholders of the organization's clinical service lines, to ensure close partnership on strategic marketing and annual planning. Leads marketing strategies to impact and influence customer attitudes, behaviors, and choices. Oversees strategy, annual planning, and execution of marketing for business units and leaders. Implements brand strategies into marketing strategies, brand plans, brand positioning and go-to-market strategies. Analyzes market research, market data and consumer insights to understand consumer and market opportunities to inform marketing strategies. Facilitates necessary competitive research, to draw key insights to inform marketing strategy, and keep team/stakeholders apprised of relevant market activity. Identifies, presents, and implements opportunities to further enhance brands, analyzing brand positioning and leverage consumer insights to help inform strategies and executions. Oversees development and execution of measurement plans and performance reporting, ensuring appropriate tracking and performance indicators to drive improvement of strategies.
Lead Provider Marketing
Leads Allina Health's approach to provider marketing, with focus on developing marketing channels and ensuring nuanced understanding of provider relationships, needs, pain points, referral patterns and payer considerations. Enhance reputation of employed and newly employed providers through marketing initiatives, provider profiles, awards, and provider-to-provider programs. Align provider marketing strategies with service line marketing to advance organizational business objectives - through provider persona development, journey mapping, messaging, positioning, and content development. Oversee measurement, reporting and optimization for key provider marketing metrics.
Marketing collaboration
Develops integrated marketing, brand, experience, and communication plans to drive the business with measurable and attributable impact from marketing efforts. Provides strategic support and organization around major brand initiatives. Monitors and understands stakeholder goals, consumer research, market trends, and competition to evaluate potential impact to marketing strategies. Collaborates with channel owners across marketing and throughout the organization on areas including reputation management, web development, creative design, social media, public relations, and internal communications.
Team management
Direct the efforts and priorities of the Marketing Strategy team, including contractors/vendors, by coordinating assignments and managing performance. Prioritizes marketing tactics and strategies of team based on alignment with larger organizational strategy and or impact to local or system wide. Develops and oversees budgets and financials for marketing strategy team and assigned projects. May participate in the preparation of a department or business unit budget. Provide direction and feedback to team on an ongoing basis, in support of professional development of direct reports and the overall team. Other duties as assigned.
Job Requirements
Bachelor's degree in Marketing, Business, or a health care related field required 5 to 7 years of experience in marketing strategy required 5 to 7 years experience managing people preferred Physical Demands Sedentary: Lifting weight Up to 10 lbs. occasionally, negligible weight frequently
Pay Range
Pay Range: $51.09 to $70.68 per hour
The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience and education. Additional incentives may be available, including discretionary monetary bonuses, goal-based bonuses, and other financial incentives.
Benefit Summary
Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That's why we devote extraordinary resources to help you grow and thrive - not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being - mind, body, spirit and community - of you and your family members.
Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.
In addition, Allina Health offers employee resources groups (ERGs)voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events.
Benefits include:
Medical/Dental PTO/Time Away Retirement Savings Plans Life Insurance Short-term/Long-term Disability Paid Caregiver Leave Voluntary Benefits (vision, legal, critical illness) Tuition Reimbursement or Continuing Medical Education as applicable Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program Allina Health is a 501(c)(3) eligible employer
*Benefit eligibility/offerings are determined by FTE and if you are represented by a union.
sition will be primarily remote - will include quarterly meetings onsite at the Commons in Minneapolis as well as on an as needed basis for projects Full time position 8-hour, day shifts Occasional weekends / evening work - Will be part of an on-call communication structure rotation to handle issues as they arise - this work can be done remotely Job Description:
Principle Responsibilities
Lead Marketing Strategy and Service Line Planning
Fosters relationships with key leaders and executive stakeholders of the organization's clinical service lines, to ensure close partnership on strategic marketing and annual planning. Leads marketing strategies to impact and influence customer attitudes, behaviors, and choices. Oversees strategy, annual planning, and execution of marketing for business units and leaders. Implements brand strategies into marketing strategies, brand plans, brand positioning and go-to-market strategies. Analyzes market research, market data and consumer insights to understand consumer and market opportunities to inform marketing strategies. Facilitates necessary competitive research, to draw key insights to inform marketing strategy, and keep team/stakeholders apprised of relevant market activity. Identifies, presents, and implements opportunities to further enhance brands, analyzing brand positioning and leverage consumer insights to help inform strategies and executions. Oversees development and execution of measurement plans and performance reporting, ensuring appropriate tracking and performance indicators to drive improvement of strategies.
Lead Provider Marketing
Leads Allina Health's approach to provider marketing, with focus on developing marketing channels and ensuring nuanced understanding of provider relationships, needs, pain points, referral patterns and payer considerations. Enhance reputation of employed and newly employed providers through marketing initiatives, provider profiles, awards, and provider-to-provider programs. Align provider marketing strategies with service line marketing to advance organizational business objectives - through provider persona development, journey mapping, messaging, positioning, and content development. Oversee measurement, reporting and optimization for key provider marketing metrics.
Marketing collaboration
Develops integrated marketing, brand, experience, and communication plans to drive the business with measurable and attributable impact from marketing efforts. Provides strategic support and organization around major brand initiatives. Monitors and understands stakeholder goals, consumer research, market trends, and competition to evaluate potential impact to marketing strategies. Collaborates with channel owners across marketing and throughout the organization on areas including reputation management, web development, creative design, social media, public relations, and internal communications.
Team management
Direct the efforts and priorities of the Marketing Strategy team, including contractors/vendors, by coordinating assignments and managing performance. Prioritizes marketing tactics and strategies of team based on alignment with larger organizational strategy and or impact to local or system wide. Develops and oversees budgets and financials for marketing strategy team and assigned projects. May participate in the preparation of a department or business unit budget. Provide direction and feedback to team on an ongoing basis, in support of professional development of direct reports and the overall team. Other duties as assigned.
Job Requirements
Bachelor's degree in Marketing, Business, or a health care related field required 5 to 7 years of experience in marketing strategy required 5 to 7 years experience managing people preferred Physical Demands Sedentary: Lifting weight Up to 10 lbs. occasionally, negligible weight frequently
Pay Range
Pay Range: $51.09 to $70.68 per hour
The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience and education. Additional incentives may be available, including discretionary monetary bonuses, goal-based bonuses, and other financial incentives.
Benefit Summary
Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That's why we devote extraordinary resources to help you grow and thrive - not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being - mind, body, spirit and community - of you and your family members.
Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.
In addition, Allina Health offers employee resources groups (ERGs)voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events.
Benefits include:
Medical/Dental PTO/Time Away Retirement Savings Plans Life Insurance Short-term/Long-term Disability Paid Caregiver Leave Voluntary Benefits (vision, legal, critical illness) Tuition Reimbursement or Continuing Medical Education as applicable Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program Allina Health is a 501(c)(3) eligible employer
*Benefit eligibility/offerings are determined by FTE and if you are represented by a union.