About Vision Media
Vision Media is an Inc 5000 Fastest growing company headquartered in the greater Seattle area. We provide media planning and buying agency services to our clients and partners. Our team has decades of experience in the industry, and our client roster includes national brands and diverse local companies. We value real relationships with our team and our clients. Come join us not just as an employee, but as an essential member of our team, whose strengths and talents will be well utilized and appreciated.
Position Summary:
The Media Planner role requires a motivated and detail-oriented individual who loves media strategies and bring to life the details that will bring success to our client's objectives. As a Media Planner, you will be responsible for developing, and implementing comprehensive media plans to effectively reach target audiences and achieve marketing objectives. This role requires a deep understanding of traditional media channels, print, television, radio, and outdoor advertising, along with digital media platforms and best practices. You will collaborate closely with internal teams to ensure accurate and effective execution of media campaigns across various channels.
Role Responsibilities:
- Research and analyze market trends, competitor activity, and audience insights to identify target audiences and to inform media planning and buying decisions.
- Develop comprehensive media plans that align with campaign objectives, target audience demographics, and budget parameters.
- Select appropriate media channels, including digital, print, broadcast, outdoor, and social media platforms, based on audience behavior and campaign goals.
- Plan and execute media buys across digital channels including display, video, social media, and programmatic.
- Create and manage detailed media schedules and budgets, flowcharts, presentation decks, and recommendations
- Negotiate media rates and placement, ensuring optimal placement, reach and cost-effectiveness.
- Send RFPs, collect, and organize proposals, saving down to drive. Work with planning team on RFP’s, briefs, existing and new client media plans
- Evaluate partner selection in consideration of marketplace and strategy
- Participate in client strategy discussions and new plan presentations
- Manage digital vendor relationships (setting up 101 meetings, navigating reach outs for planning departments time)
- Stay updated on emerging media trends, technologies, and industry best practices to continuously improve campaign effectiveness, across media channels and platforms.
- Provide insights and recommendations on new opportunities, platforms, and innovations to enhance campaign effectiveness.
- Cultivate and maintain relationships with media vendors, staying informed of new opportunities and negotiating advantageous partnerships.
- Work closely with vendors and agencies to coordinate campaign execution and ensure deliverables are met on time and within budget.
- Prepare and present media plans, reports, and insights to internal teams, highlighting key findings and recommendations.
Requirements:
- Bachelor’s degree in marketing, Advertising, Communications, or related field or 2+ years of experience in media planning, buying, or related roles.
- Proven track record of developing and executing successful media campaigns across multiple channels.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Deep understanding of traditional media channels, including print, television, radio, and outdoor advertising, as well as their respective strengths and limitations.
- Experience with and knowledge of digital media channels, vendors, and their differentiators
- Proficiency in media planning tools and software (e.g., MRI, GWI, Nielsen, Comscore, Google Analytics).
- Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.
- Excellent negotiation and interpersonal skills, with the ability to build and maintain effective relationships with media vendors.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
- Creative thinker with a strategic mindset and the ability to translate marketing objectives into actionable media plans.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Strong attention to detail and organizational skills.
- Collaborative team player with a positive attitude and willingness to learn and grow.
Payroll range for this position $80,000-$105,000 depending on experience.