Online Marketing - Social Media Specialist Job at Robert Half in Maryland

We are seeking a Digital Marketing & Social Media Specialist to support our tourism and entertainment initiatives through engaging content creation and digital storytelling . Working closely with the Marketing & Communications Manager , this role will be responsible for developing and executing social media strategies, capturing and creating multimedia content, and enhancing audience engagement and brand visibility . This is a hybrid role based in , requiring four days on-site and one remote day per week . Key Responsibilities Develop and implement a social media strategy across various platforms to promote tourism and entertainment experiences. Capture and create high-quality photos and videos at events to showcase experiences and drive audience engagement. Edit and publish multi-media content , including short-form videos, reels, graphics, and written posts. Assist in writing and shaping marketing copy for strategic initiatives across multiple departments. Coordinate the collection and organization of media assets for timely content publication and campaign execution. Oversee website management, including content updates, SEO, and user experience improvements . Monitor analytics and key performance indicators (KPIs) to optimize digital strategies. Respond to online inquiries and engage with the community through social media channels. Qualifications & Skills Experience in content creation, photography, and videography for digital marketing. Strong knowledge of social media platforms, branding, and audience engagement tactics . Proficiency in Feather, HubSpot, WordPress, and Adobe Creative Suite . Excellent writing and editing skills for marketing copy and campaign messaging. Ability to manage multiple projects, meet deadlines, and collaborate across teams. This role is ideal for a creative and hands-on marketing professional passionate about capturing and sharing compelling stories through digital content.