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MGM Resorts International

Paid Media Marketing Specialist

MGM Resorts International, Las Vegas, Nevada, us, 89105

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The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms, assist in direct buy management, and partner cross-functionally to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.

THE STARTING RATE: $30.00/hour

THE DAY-TO-DAY: Execute and optimize integrated media strategies across various properties and brands.

Responsible for key project management tasks, such as media grid updates, audience planning, tag building, reporting and timeline tracking.

Collaborate with their peers to understand how all paid media is working together to optimize campaigns and further company goals.

Maintain a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for.

Manage accounting approvals to ensure that direct media partners are paid and contracted within MGM Resorts International's agreed terms.

Demonstrate expertise in digital and traditional media, including a thorough understanding of platforms, strategies, and optimizations within the programmatic landscape to drive performance, shift when necessary and meet business objectives.

Assist Media Manager with maintaining and fostering strong relationships with media vendors and agencies to ensure successful partnerships, establish contract terms, and stay informed on industry trends and opportunities.

THE IDEAL CANDIDATE: High School Diploma, GED, or equivalent.

Two (2) or more years of experience in marketing with an emphasis on digital paid media.

Experience in planning, executing digital campaigns, with an understanding of in-house programmatic preferred.

Experience collaborating with other internal departments like brand, creative, and analytics.

THE PERKS & BENEFITS: Wellness incentive programs to help you stay healthy physically and mentally.

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.

Healthcare, financial, and time off benefits.

Free meals in our employee dining room.

Free parking on and off shift.

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.

VIEW JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=10741

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JOIN THE SHOW ? Apply today!